Job Description
As part of the CRM department, you will be responsible for the operational execution of CRM campaigns and customer data analysis. This cross-functional role combines operational rigor with analytical insight, playing a key role in driving CRM performance.
Your Responsibilities
* CRM Campaigns
* Prepare, configure, and execute CRM campaigns
* Coordinate the global CRM calendar in collaboration with local markets
* Ensure content quality, manage translations, and oversee the proper execution of customer journeys
* Act as the main point of contact for local market campaigns
* Analysis & Data
* Create, maintain, and enhance dashboards in Power BI
* Analyze market performance
* Segment the customer database according to business needs
* Contribute to the definition and monitoring of global CRM KPIs
* Support & Coordination
* Support markets in the use of CRM tools
* Document best practices, and draft guides and training materials in collaboration with the CRM Lead
* Participate in continuous improvement projects and process harmonization
Profile
Technical Skills
* Strong proficiency in Excel; knowledge of Power BI is a plus
* Comfortable with digital environments and CRM tools
* Understanding of customer data, segmentation, and campaign personalization
* Fluent in French and English, both written and spoken; additional languages are an asset
Personal Qualities
* Precision, organization, and ability to manage priorities
* Business-oriented analytical mindset
* Excellent interpersonal skills and ability to collaborate cross-functionally with international teams
Experience & Education
* Higher education degree (Bachelor/Master) in marketing, data, business, or equivalent
* Initial experience in a CRM, operational marketing, data, retail, or customer service environment is essential
Job Location:
Place de la Tour 23, 1344 L'Abbaye, Switzerland (Vaud)
Company Address:
Montres Breguet Ltd Place de la Tour 23 CH-1344 L'Abbaye VD Switzerland