Global Consumer Brand Experience Lead - MAGGI
What we offer at Nestlé
Exciting opportunities to develop your career your way; across different brands, businesses, functions, and regions.
Flexible working arrangements - facilitating creativity and collaboration.
A culture of respect, with diversity, equity and inclusion at its core. Learn more here.
A dynamic international environment empowering you to learn, develop and grow.
Don’t hesitate to connect with us during the recruitment process to learn more.
Position Summary
As a Global Consumer Brand Experience Lead, you will be responsible for developing integrated communication strategies for the MAGGI brand. This role involves crafting creative frameworks and activation guidelines that elevate brand building and consumer engagement across all channels, with a strong emphasis on digital. You will lead the end-to-end communication planning process in close collaboration with digital and design experts, ensuring strategies are insight-driven. Additionally, you will manage relationships with external creative agencies to deliver high-quality, brand-consistent creative outputs, supporting brand teams in building strong brand fundamentals that resonate deeply with target audiences.
A Day in the Life of a Global Consumer Brand Experience Lead
* Develop and implement integrated communication strategies to achieve GBS targets
* Lead the creation of compelling and comprehensive communication plans and activation guidelines
* Ensure alignment with Brand Fundamentals to drive reach, engagement, and conversion
* Deliver outstanding creative work aligned with Nestlé’s communication principles
* Champion a digital-first mindset in brand building strategies
* Support the development of strong brand fundamentals with a focus on consumer centricity
* Build and maintain collaborative relationships with communication agencies and partners
* Integrate AI tools into communication workflows to enhance personalization and performance
What will make you successful
* Extensive experience in consumer marketing & communication within Nestlé or a comparable FMCG/CPG environment, extensive experience in advertising agency account management is a plus
* Proven ability to navigate complex, cross-functional teams at a global scale
* Deep understanding of brand strategy and integrated communications across all channels
* Strong grasp of the evolving digital landscape, including social media and content platforms
* Ability to distill complex ideas into clear, compelling narratives
* Proactive and entrepreneurial leader with ability to seek opportunities, embraces experimentation (especially in digital/AI), and drives high-quality execution with strong project leadership
* Navigate uncertainty with confidence and apply adaptive thinking
* Comfortable working in a fast-paced, tech-enabled environment
* Fluency in English
Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
Be a force for good. Join Nestlé and visit us on www.nestle.com.