Category Development Manager Purina
At Nestlé Suisse S.A. we believe that the future of work is all about Human Relations, and that's why we place our employees at the heart of everything we do. We offer an environment where we embrace winning the hearts and minds of people, demonstrate resilience, and equip our employees to drive their personal health and well-being. But that's not all - we also offer the opportunity to dare, to provide inspiration, innovate, and instil a willingness to be ambitious, take risks, and embrace change.
At Nestlé Purina, we’re on a mission to enrich the lives of pets, the people who love them, and the planet we share.
Join us, and you’ll discover a world where your skills, knowledge, and passion can flourish. As part of our supportive and dynamic environment, you’ll be encouraged to challenge norms, experiment with new ideas, and drive meaningful change. At Purina, you’re not just part of a team; you’re part of a movement to create a better world for pets and people alike.
Don’t miss the opportunity to join us and be part of an agile, dynamic, and caring workplace where you can make a difference.
What we offer at Nestlé
Flexible combination of office-based and remote work. Please talk to us during the recruitment process about what flexibility could look like for you!
Genuine opportunities for career and personal development through mentoring, developing, upskilling, and reskilling
Modern “smart office” locations providing agile & collaborative workspaces to connect, collaborate, celebrate, and create
Dynamic, diverse, and inclusive international working environment
Attractive additional advantages such as “dogs at work”, mobility plan and more
Position Summary
As a Category Development Manager, you will adopt, enrich and implement the central Nestlé Purina Europe (NPPE) category strategy in the local Swiss market. You will put into practice the local channel strategy with a clear focus on the Specialist channel (Pet Superstores) as well as the E-commerce channel. You will also be working closely with the local Sales and Marketing teams to deliver superior category growth, a comprehensive channel and distribution strategy, and solid execution of our portfolio and promotional strategy at the POS.
A Day in the Life of a Category Development Manager
* Support key customers in shaping their category strategy and exploiting the full growth potential, by supporting them analytically, building their capabilities and understanding of the category, leveraging the data at hand
* Lead promotional planning & evaluation with internal team and customers
* Bridge and align between Marketing/Brand & Customer/Sales Plans as part of the Integrated Commercial Planning process
* Build & recommend assortment priorities, propose assortment and distribution optimizations, and identify growth opportunities. Make recommendations for shelf layouts to customers.
* Analyze shopper trends and needs in the Swiss context, to identify appropriate Shopper Activation strategies (based on shopper studies, shopper data and promo analysis)
* Lead & execute effective Shopper Activation campaigns with customers and support Multi-brand activations across all customers.
* Lead the SKU management process incl. customization for the entire Business Unit, helping to shape the portfolio strategy
* Drive Purina’s e‑business and digital shelf strategy, in close collaboration with cross‑functional teams, including optimizing and executing RDM.
* Support and coach the eContent Specialist, jointly planning and executing the eContent roadmap, ensuring timely delivery to customers and leading specific eContent optimization projects.
What will make you successful
* University degree in management, marketing or equivalent
* Proven experience in category management, trade marketing, sales or marketing
* Experience in e-commerce/digital is a plus
* Strong analytical skills and ability to understand insights and data from several sources
* Highly developed strategic thinking capabilities
* Collaborative personality with entrepreneurial drive
* Convincing and winning personality capable of fostering customer relationships
* Fluent in English; German (and French) is a plus
Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
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