Job Summary
Zurich Life Assurance is looking for a Customer Marketing Team Lead to Report to the Head of Marketing.
Your Role
As the Customer Marketing Team lead your main responsibilities will include, but not necessarily be limited to, the following:
* Develop and manage Zurich’s above-the-line advertising and sponsorship activities to achieve our business goals
* Effectively communicate Zurich’s value proposition and brand to customers, brokers, financial planners and employees
* Champion the voice of the customer in marketing activities
* Work with Zurich’s data analytics team to define, gather, analyse customer data to assist in decision making, opportunity identification and evaluation of performance/potential
* Implement and manage customer/distributor research and develop a strong customer insights library
* Translating brand objectives and customer insights into compelling briefs
* Successfully engage with external creative agency partners to achieve campaign goals
* Work within business budgets, demonstrating return on investment and value delivered
* Manage the NPS process so as to interpret feedback and insights with a view to making appropriate recommendations
Your Skills and Experience
Your Skills and Experience will include:
* Proven ability to manage and execute strong advertising campaigns across all channels
* Relevant third level marketing degree or qualification
* Advertising qualification an advantage
* Minimum of 3 to 4 years experience in a similar role in the financial services industry
* Ability to lead marketing projects and initiatives
* People management including coaching, feedback and performance management
* Strong analytical and research skills
* Excellent creative writing and communication skills and team collaboration
* Excellent relationship and stakeholder management skills
Additional Information
Primary work location is Blackrock. Position is Dublin-based.
If you value an exciting and varied working environment and meet the above requirements, then our recruiter is looking forward to receiving your application by clicking on the button “Apply online”.
Who we are
Zurich is one of Ireland's leading insurance companies providing a wide range of general insurance and life insurance products and services. The company employs over 1,000 people across its locations in Dublin and Wexford.
Zurich is a strong brand – with our 53,000 employees worldwide form the basis of our success, helping our customers in 210 countries and territories to understand and protect themselves from risk. In order to deliver our services, we offer our employees flexible working models and interesting opportunities for further training & development.
As a Zurich employee you benefit from a multitude of advantages as well as a strong culture, characterized by acceptance, diversity and team spirit. At Zurich, we foster a culture of diversity and inclusion. Our purpose and values are designed to protect, inspire confidence and help our employees reach their full potential. We value and defend what is right and promote opportunities for equity among our professionals, regardless of gender, disability, LGBTQ +, race, ethnicity, generations, belief, etc. Join Zurich and be part of this culture. Together we are committed to delivering on our purpose - Let’s Create a Brighter Future Together!
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