Job Description:
The Global Brand Director will provide strategic leadership to support the commercialization of a pharmaceutical product in collaboration with cross-functional teams, sales and marketing.
This role will play a pivotal part in brand operations, encompassing Strategic Plan Development, Branding and Creative, Communication Strategy, Budget Management, and Key Performance Indicator Monitoring.
Responsibilities:
* Drive the brand in partnership with senior leaders to ensure successful launch strategies are developed and executed in a timely manner to realize product potential and support country activities
* Support the development and coordination of global cross-functional brand strategy, positioning, and communication, congress strategy, KOL management, and training plans across all regions, affiliates, and markets during all phases of the product lifecycle
* Own day-to-day brand marketing activities aligned with major milestones, defined KPIs
* Collaborate with global teams, including representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance, and align team output with an integrated strategy for the brand
* Partner strategically and operationally with senior leaders in daily activities and specific processes (e.g., LRP, EPR/SPR/ExCom reviews, CEO meetings)
* Build and nurture fruitful partnerships with affiliates to gather key insights and provide strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs
* Engage with external stakeholders to set the foundation for realizing product ambitions
* Control external expenses, promotion, advertisement maximizing resources while ensuring alignment with financial requirements and forecasting control
* Represent the commercial function in the Global Enterprise Team as a core member and work in alignment with peers to guarantee appropriate synergies and tackle common obstacles
* Operate with high ethical standards in line with corporate values and SOPs by ensuring ongoing completion of required initial and ongoing training in local regulations and policies and adherence to those regulations and policies for self and direct reports
Additional duties may be assigned as needed
Qualifications:
* University degree-level education – medical or science-based
* Proven solid experience of global pre-launch and launch activities in rare cardiometabolic disease states preferably in the lipid space – statins, PCSK9
* Strong brand management experience gained in at least 5 years in global roles and/or leadership roles in marketing/commercial departments
* Project management skills and result-driven attitude
* Multi-stakeholder project management and leadership experience delivering results on time and within budget
* Commercial experiences including sales, market analytics, and business intelligence would be a plus
* Ability to manage and coordinate external consultants and agencies
* Demonstrable customer relationship management experience
Skills/Knowledge/Languages:
* Fluency in written and spoken English
* Additional European language skills an advantage
* Proficient IT skills in PowerPoint, Excel, Word
* Adept in using MS Teams
Personal Attributes:
* Cross-cultural awareness, effective communication, and team working skills, good interpersonal and social skills
* Flexible/agile with ability to manage change, operate in an environment of ambiguity, and be solution-focused
* Indirect leadership capabilities, ability to influence, motivate, and delegate without direct leadership mandate
* Project management experience
* Excellent planning, organizing, and coordination skills
* Ability to control and flourish in an environment of ambiguity, uncertainty, and stressful situations
* Solid strategic and business acumen
* Significant track record of demonstrated personal leadership with ability to influence, lead, and get the job done without line authority and in all conditions
* Cross-cultural working appreciation and experience
* Knowledgeable in medical and technical aspects
* Autonomy, entrepreneurship attitude, and proactivity
* Solution-oriented and pragmatic attitude
* Effective communication and team working skills
* Personal transparency, candour, and full integrity