Introduction
McDonald’s, the world’s largest restaurant chain, is an innovative and people‑oriented company backed by a leading multinational brand. Currently, there are 189 McDonald’s restaurants in Switzerland, run by 46 independent entrepreneurs (franchisees). Because our business is growing fast, we are looking for talented people to strengthen our main offices that provide support to all restaurants.
Role
At McDonald’s Switzerland, marketing plays a central role in driving brand relevance, digital engagement and strong customer connections across multiple touchpoints. To complement its Marketing department based in Crissier, McDonald’s Switzerland is looking to fill the role of:
Marketing Trainee (80‑100%)
We are looking for a Marketing Trainee to join our Marketing Team for a 12‑month internship. In this exciting role, you will offer broad exposure to digital marketing, brand activities, campaign coordination and operational support, working across several teams within the Marketing function. This internship is ideal for a student or recent graduate looking to gain hands‑on experience and build strong marketing foundations in a fast‑paced, collaborative and digitally driven environment.
Key Responsibilities
The Marketing Trainee will support the team across core marketing activities, with a strong focus on coordination, administration and execution support.
Digital Marketing & Content Support
Support the execution of digital marketing initiatives across owned platforms
Assist with content updates, coordination and basic quality checks
Help ensure consistency and accuracy of digital content and marketing materials
Support simple testing and checks across digital touchpoints
Marketing Campaign & Brand Support
Assist in the coordination of marketing campaigns across multiple channels
Support campaign timelines, materials and internal follow‑ups
Help prepare briefs, presentations and internal communications
Brand & Customer Experience
Contribute to initiatives that improve the customer journey
Help identify customer feedback or recurring issues and share insights with the team
Support first‑level customer enquiries related to marketing topics
Reporting & Analysis
Support the preparation of regular marketing and campaign reports
Help consolidate data and basic performance tracking
Assist in preparing summaries and insights for internal stakeholders
Operational & Team Support
Take ownership of recurring marketing administrative and coordination tasks
Support meeting preparation, documentation and project follow‑up
Work closely with different teams within the Marketing function and external agencies
Be flexible and adaptable to support changing priorities across the team
Profile
We are looking for someone who is eager to learn, digitally curious and comfortable taking ownership.
Student or recent graduate in marketing, business or a related field
Strong interest in digital marketing, brands and consumer behaviour
A genuine customer of the McDonald’s brand
Highly organised, with the ability to manage multiple priorities
Strong interpersonal and communication skills
Proactive, reliable and confident to take ownership of tasks
Comfortable working in a fast‑paced, collaborative environment
Fluent in German and English (mandatory), French and/or Italian is a plus
We encourage applications from candidates with diverse backgrounds and experiences
What We Offer
A 12‑month full‑time internship within the Marketing team
Exposure to digital, brand and campaign marketing across multiple teams
Hands‑on experience supporting real business initiatives
Coaching, learning and development in a supportive team environment
With Us, You Get The Following Benefits
Flexible working: the ability to work remotely to achieve the best possible balance between work and private life. Home Office is possible. Working hours are flexible in agreement with the leader, taking into account business and individual needs.
Active talent management: targeted engagement in personal learning and skills development, on‑site or via e‑learning
Employee well‑being: contributions to wellness activities.
Attractive discounts in our restaurants and food for employees.
Program packed with exclusive discounts on our partner platform, corporate benefits.
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