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Product owner for customer insights (marketing, crm)

Bern
RED Global
EUR 80’000 - EUR 100’000 pro Jahr
Inserat online seit: 13 Mai
Beschreibung

Start: 1st July 2026
Duration: until 30th September 2027
Requirements: Customer Insights experience 7+ years
CRM Salesforce experience 5+ years
Strong experience with business processes
Good understanding of Marketing technology & Data Integration
Ideally life science/pharma background
Experience working on global companies and projects
Own the Global Customer Experience Program: Manage the ongoing delivery, optimization, and continuous improvement of our standardized global CX Relationship Research survey and Global Benchmarking Study, ensuring consistency and relevance across markets and affiliates.
Embed Customer Insights into Daily Operations: Drive the dissemination and adoption of customer insights across the organization through multiple channels (email, Salesforce, dashboards, etc.), with particular focus on customer-facing teams and sales organizations.
Enable Data-Driven Action: Develop and refine frameworks that translate customer insights into operational and strategic actions, ensuring insights reach and are actioned by local affiliates, regional and global leadership.
Support Sales & Account Excellence: Position customer research as a critical enabler for understanding key accounts, supporting sales strategy, and strengthening customer relationships; serve as a trusted partner to the sales organization.
Build Strategic Partnerships: Collaborate with senior stakeholders (General Managers, Heads of Sales, Heads of Marketing, Regional and Global Leaders) to embed customer insights into strategic planning and decision-making at all levels.
Deliver Tailored Strategic Insights: Produce high-impact strategic appraisals and assessments customized to stakeholder needs, including deep dives into relationship health, competitive positioning, and performance drivers.
Champion Data-Driven Culture: Model and advocate for insights-led decision-making across the organization, inspiring teams to use customer data strategically.

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