Position Overview The Global Director will oversee media measurement operations across 12+ countries primarily in Europe and APAC, ensuring data quality, compliance, and efficiency while driving standardization, cost optimization, and automation.
Key Skills & Requirements
Media Measurement KPIs – Deep understanding of and ability to define and manage business relevant KPIs and to set up a framework for continuous improvement.
Client Engagement – Present, explain, and defend KPIs, methodologies, and results to external stakeholders.
Panel‑Based Operations – Lead panel recruitment, retention, and engagement strategies, deploying panel‑facing technologies.
Automation & Innovation – Leverage AI, automation, and machine learning to enhance panel operations and efficiency.
Standardization & Scalability – Drive global best practices, process centralization, and cost optimization across markets.
Key Responsibilities Leadership & Cross‑Functional Collaboration
Lead and develop a high‑performing, globally distributed operations team.
Act as a strategic partner for senior leadership, currency clientele, and internal teams.
Foster continuous improvement and innovation in panel operations and audience measurement methodologies.
Operational Leadership & Efficiency
Oversee TV, radio, digital, and cross‑media measurement operations across all NIQ markets.
Implement cost‑efficient, scalable structures leveraging centralized hubs.
Drive automation, AI integration, and workflow optimization to enhance data quality.
Panel‑Based Operations & Technology Implementation
Oversee panel recruitment, incentivation and other related panel methodologies, ensuring representative and high‑quality audience measurement data. Own and support a high standard global panel relationship management including effective tooling and best practices.
Work tightly with technology and local teams for efficient deployment of panel‑facing technologies, metering tools, mobile applications to optimize engagement and data collection.
Work together with Data Science and client teams to ensure seamless integration of panel methodologies with big data and census‑based measurement techniques.
Quality, KPI Management & Client Engagement
Define and monitor quality KPIs and SLAs, ensuring consistent delivery to clients.
Implement data validation processes to maintain currency‑grade audience measurement integrity.
Serve as a trusted expert in audience measurement methodologies, defending and presenting results to clients and regulators.
Train internal teams on interpreting and communicating KPIs effectively.
Qualifications
Extensive global operations leadership experience, preferably in media measurement or audience research.
Expertise in panel‑based methodologies – recruitment, retention, and engagement strategies.
Ability to analyze, present, and defend KPIs and methodologies to external stakeholders.
Experience in leveraging process automation, using technologies such as AI for operational efficiency.
Strong leadership skills with experience managing international teams.
Strategic mindset – balancing cost efficiency, scalability, and high‑quality deliverables.
Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee‑Assistance‑Program (EAP)
Equal Employment Opportunity Statement All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.
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