Overview
The Marketing Manager serves as a critical role in developing and executing marketing strategies for The Woodward, Auberge Resorts Collection. This property based role will manage the overall marketing strategy and drive social media, public relations, partnerships, digital and ecommerce and ensure all communications align with the property positionings. In addition, this role will implement and support communications strategies for relevant partnerships, sponsorships and unique one-of-a-kind experiences working with the Director of Sales and Marketing for The Woodward and the Auberge Resorts Marketing Team.
The Marketing Manager for The Woodward, Auberge Resorts Collection is someone who is excited to work in an entrepreneurial environment, is extremely self motivated, quickly learns new systems and processes and adapts to changing priorities.
Responsibilities
* Drive awareness and revenue generation for the hotel - rooms, food & beverage, spa and experiences
* Work with property leaders and DOSM on local marketing strategy to support food and beverage outlets and the spa
* Work with the DOSM, Auberge Resorts Marketing and PR team to create global brand partnerships and unique one-of-a-kind experiences and events
* Create unique and story-telling driven property collateral
* Work closely with the DOSM and the Auberge Resorts Marketing Team, the SVP of Brand and the PR team to execute the PR strategy
* Support the sales efforts of the DOSM and the Global Sales team with best in class collateral.
* Oversee the social media plan for the hotel and F&B accounts to align with the brand strategy
* Asset management
* Email marketing cadence, planning and execution
* Lead website management including copy writing and review, image and video selects
* Coordinate the production of digital marketing creative asset development and work closely with the digital marketing team to support plan execution in order to create awareness for the hotel
* Drive and adapt as needed the hotel marketing plan
* Support the creation of monthly, quarterly and annual reports and presentations for owners and relevant stakeholders.
* Support in the on-boarding of on property team members
Qualifications
* Bachelor’s degree, 4+ years of experience in luxury or design space with experience in marketing, social media or PR
* Has a strong understanding of the style, design and nuance of luxury that is required to create a distinctive brand for each property.
* Excellent verbal, written, presentation, and interpersonal communications skills
* Collaborative and has strong influencing skills to work and support across cross functional project teams
* Has a curious mind, is a strong multi-tasker who finds opportunities and creates solutions, where others find problems.
* Someone who rolls-up their sleeves to get it done
* Strong attention to detail, ability to multi-task and manage time efficiently
* Ideally speaks fluent English and French
Additional Information
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.
Our mission is to be the best-loved operator of one-of-a-kind luxury properties and experiences. We are
best loved because we are intimate, stylish, soulful and deeply personal.
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