E-Commerce Performance and Growth Specialist
We are seeking an E-commerce professional to manage paid media campaigns, drive customer acquisition, and optimize conversion rates. This role involves leveraging performance marketing strategies, experimenting with growth tactics, and analyzing key KPIs.
Key Responsibilities:
* Campaign Management: Manage and optimize paid media campaigns across various platforms, including Google Ads, Meta Ads, TikTok, Amazon Ads, Display, Teads, and affiliate networks.
* Customer Acquisition: Drive customer acquisition and traffic growth through performance marketing strategies and paid/organic acquisition channels.
* Growth Marketing: Implement growth marketing tactics to expand reach and engagement.
* Conversion Rate Optimization (CRO): Improve conversion rates by optimizing product pages, checkout flows, and UX/UI in collaboration with internal teams.
* A/B Testing and Personalization: Conduct A/B testing and personalization experiments using platforms like Optimizely.
* Email and SMS Automation: Develop and manage email/SMS/push automation strategies (cart recovery, upsells, and loyalty campaigns) to boost retention.
* Performance Analysis: Analyze campaign performance and key KPIs (CAC, LTV, ROAS, AOV, churn) to improve performance efficiency.