The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.
Key Responsibilities
Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
Build lasting client relationships through personalized styling, product expertise, and fashion advice.
Drive sales through cross‑selling, upselling, and tailored recommendations.
Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
Develop and execute personal sales plans; meet or exceed individual and team KPIs.
Source new customers, maintain relationships, and follow up to close sales.
Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
Process transactions efficiently (purchases, returns, exchanges, online pickups).
Support inventory cycles: receive shipments, stock shelves, and manage product movement.
Assist teammates in functional areas as required.
Foster a collaborative, trust‑based environment; encourage team performance.
Participate in brand initiatives, training programs, and inclusion activities.
Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.
Required Qualifications
1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered.
Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, ability to read price/release sheets.
Strong English proficiency.
Ability to work in a fast‑paced environment.
Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills (Preferred).
Schedule: This role requires a flexible schedule with weekends, peak busy seasons, and high‑traffic retail days (including public holidays).
What Coach Can Offer You
An inclusive, innovative, and fun working environment
Internal mobility & career progression
1 paid volunteering day per year and opportunities to volunteer with global projects.
Learning & development opportunities with our Ambassador Programme
Regular social events
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
Attractive employee discount
Compelling incentive programme
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
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