As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.
Join the team and support us on our mission.
THE POSITION
The Senior Event Marketing Manager is responsible for creating and executing strategic, high-impact, end-to-end marketing campaigns to meet and exceed the objectives of the relevant assigned FIFA Competitions, such as FIFA World Cup, FIFA Club World Cup, FIFA Champions Cup, and other ancillary special projects, where relevant. This position focuses on women tournaments, with close liaison with FIFA's local subsidiaries or tournament local organizing committees.
These are your key tasks:
* Define, lead, own and manage comprehensive GTM multi-channel marketing plans (in close liaison with the digital marketing, ticketing, comms and BI teams) aligned with specific assigned FIFA Competitions. to support strategic goals to drive awareness, attendance, engagement and retainment.
* Provide strategic direction and consultancy for competition stakeholders including but not limited to ticketing, hospitality, licensing & retail, broadcast services, partners (Media, sponsors and licensees), local FIFA subsidiaries, local organising committees, and host cities.
* Lead mentor, and train project teams, including marketing specialists, for improving team capabilities.
* Develop and facilitate both cross cultural and sector tactical and long-term strategical promotional partnerships with partners and third parties for mutual benefit.
* Develop clear, concise and inspirational briefs to key support functions, freelancers, agencies, and team members.
* Develop launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns.
* Provide strategic input into Influencer and AAA Talent Management programmes.
* Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts to ensure amplification and data capture.
* Connect, engage and inspire fans and consumers with FIFA's event products, bespoke events and brands.
* Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.
* Identify, define, communicate, and monitor KPIs.
* Establish and cultivate relationships with key event organisers, functional areas, and all relevant internal and external stakeholders. Where relevant, provide operational support to Event Marketing initiatives.
* Brief, guide, manage, challenge marketing consultants and agencies, including overseeing project budget, manage vendor/agency relationships, and negotiate contracts to maximize ROI.
* Lead, guide and support FIFA's local subsidiaries or tournament local organizing committees, where relevant.
* Set best in class standards, processes and modus operandi that will guide and inspire future tournaments and events.
YOUR PROFILE
We work hard at FIFA.
We are dedicated, ambitious and innovative.
And we respect our values. Always.
For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
* Minimum of 7 years of experience in a Marketing/Communications role or other demonstrable relevant position
* Proven track-record in managing complex projects and multiple stakeholders
* Experience in the Sports, Events or Entertainment industry (in-house, agency) is an advantage
* Bachelor's degree or similar higher education in Marketing, Communications or other relevant field
* Solid and demonstrable marketing expertise, preferably in the sporting, and/or entertainment industry
* Solid understanding of the media landscape
* Fluent in English, with excellent English writing and presentation skills
* Proficiency in any other language is an asset
* Proficient in Office suite and cloud-based productivity tools
* Good knowledge of project management tools
* Willingness to travel extensively and regularly, and/or for the duration of any defined tournament time
* Readiness and willingness for stand-by duties, for example during tournament time or promotional events
* Adaptable, effective and efficient under pressure, immovable deadlines, and in stressful and dynamic situations
* Excels in organizing, managing and executing projects of all sizes
* Highly skilled in defining strategic goals, giving clear directions and vision, and to lead and empower team members
* Effective working in both team environments or independently, in both management or support roles
* Comfortable and confident communicator and proficient in managing up, down and sideways
* Self-motivated and eager to take on new challenges
* Natural presenter and networker
* Authentic interest in the role of innovation and technology in marketing
* Open-minded, with a desire to learn and develop and to share knowledge with others
PERKS & BENEFITS
The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.
Alongside that privilege, we also offer some extra perks and benefits:
* Health and fitness: Regular football sessions for all abilities, plus on-site gym.
* Home office: Up to two days of home office per week if work permits and home office allowance for all.
* Language courses: Offered to all staff to aid personal and professional growth.
* Continuous learning : We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
* Pension: Flexible pension benefits with generous employer contributions.
* Relocation assistance: A dedicated team will be on hand to support your relocation.
* Sustainability: We support all employees using public transport.
* Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
* Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.
About FIFA
We are FIFA, the global governing body for football.
Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.
We are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay.