VF Corporation is seeking an exceptional Sr. Manager of Consumer Analytics to join our Strategy and Insights team based in Stabio, Switzerland.
This role focuses on leveraging data to fuel growth, combining deep analytical skills with strategic foresight and ability to influence business teams.
The successful candidate will deliver unbeatable results whilst fulfilling the following aspects of the Sr. Manager of Consumer Analytics role:
* Lead the development and activation across brands in EMEA of key consumer analytics frameworks and deliverables (e.g., consumer base audit)
* Partner directly with brand teams in EMEA to analyze consumer behavior, identify actionable insights, and recommend strategies to optimize consumer-driven value creation
* Proactively generate forward-looking recommendations to unlock growth opportunities, presenting findings and actionable strategies to leadership teams
* Design and analyze experiments to assess – through the lens of consumer value – the efficacy of growth initiatives and inform brand and platform roadmaps and decisions
* Partner with data science teams to advance and expand the adoption of predictive CLV across multiple use case scenarios (e.g., marketing, product, planning)
To succeed as Sr Manager, Consumer Analytics you must translate complex consumer data into actionable insights and influence multiple stakeholders. Rigorous analytical skills, combined with communication and influencing skills will help you drive impact, behavior change, and consumer-centric culture.
We are looking for someone with a Bachelor's degree in Statistics, Business, Economics, Data Science or a related field, with 5+ years of experience in consumer analytics, marketing analytics, business intelligence, or a related field.
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet.
We offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates, including a supportive feedback-based culture, inclusive international environment, and relocation support may be available to applicants who live more than 100 km from Stabio.
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity, celebrating the diversity of our associates and providing equal opportunities for both VF associates and applicants alike.