We are seeking a highly skilled Digital Marketing Manager to join our team. The ideal candidate will have a solid background in digital marketing, with a strong interest in banking and technology.
The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to increase brand awareness and drive traffic to our company's website.
Key responsibilities include managing the company's website and social media presence, ensuring high-quality engaging content that drives traffic and generates leads.
Maintaining consistent brand messaging throughout all platforms is also essential.
The successful candidate will oversee the planning and execution of digital marketing campaigns, including email marketing, webinars, paid advertising, and content marketing.
Delivering the SEO strategy to drive traffic and revenue is also a key aspect of this role.
The ideal candidate will have excellent verbal and written communication skills in English, with native English speaker preferred.
A strong project management skillset, experience with digital marketing tactics and channels, knowledge of web analytics and data-driven decision making are also essential.
Familiarity with HubSpot marketing automation tool, understanding of SEO and lead generation and conversion optimization are also desirable.
This is an exciting opportunity for a highly organized and results-driven individual with a passion for staying up-to-date with the latest digital marketing trends and techniques.
Responsibilities
1. Manage the company's website and social media presence, ensuring high-quality, engaging content that drives traffic and generates leads
2. Maintain consistent brand messaging throughout all platforms
3. Oversee the planning and execution of digital marketing campaigns, including email marketing, webinars, paid advertising, and content marketing
4. Deliver the SEO strategy to drive traffic and revenue
5. Monitor SEO performance
6. Optimize user experience, lead funnels and landing pages to increase interactivity and obtain high conversion rates
7. Analyze the performance of marketing campaigns and provide regular reports to the leadership team
8. Work closely with other members of the marketing and product teams to ensure a cohesive and effective marketing across all channels
9. Work closely with the sales team to support lead generation and nurture existing leads
10. Manage and grow the company's community
Qualifications/Skillset
* Bachelor's degree minimum
* First successful 3 to 5 years' experience in B2B marketing, ideally in software, technology or financial crime
* Excellent verbal and written communication skills in English, native English speaker preferred
* Strong project management skillset
* Experience with digital marketing tactics and channels
* Knowledge of web analytics and data-driven decision making
* Familiarity with HubSpot marketing automation tool
* Understanding of SEO
* Lead generation and conversion optimization
* Strong interest in banking, technology and financial crime