Ph3Overview /h3 pAre you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. /p pAt MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. /p pAre you in? Read on for more details about this particular role. /p h3Responsibilities /h3 h3About the role /h3 pA self-starter with strong communication and influencing skills, execution discipline, and the ability to manage multiple priorities effectively. The person should be comfortable working across functions and geographies and demonstrate a track record of delivering measurable business impact through strategic marketing initiatives. /p h3Go-to-Market Strategy Execution /h3 ul liOwn and implement go-to-market strategies for assigned segments and products across key geographies. /li liDevelop and execute Demand Creation Programs, training programs, and new product launches. /li liWork with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions, and strong technical support. /li liOwn the local execution of the new product launch plan. /li liMeasure the success of strategy implementation through KPIs and adjust implementation tactics as needed. /li liFeed/participate in the Regional Steering Team Meetings for the specific segment. /li /ul h3Revenue Growth Demand Generation /h3 ul liDevelop and implement revenue growth strategies and strong demand-creating activities through customer-facing marketing programs, innovative solutions, and technical enablement. /li liDevelop and implement demand generation programs tailored to target personas (e.g., firefighters), regions, and segments. /li liSupport channel enablement, upskilling, and engagement to increase market reach and effectiveness. /li liManage annual and special pricing process. /li /ul h3Market Intelligence Strategy Development /h3 ul liConduct ongoing market research to keep a pulse on market dynamics, competitor actions, industry trends, and customer needs in real time. /li liAnalyse market size, growth rates, replacement cycles, and share to guide strategic planning and identify new opportunities. /li liProvide regular insights to cross-functional stakeholders, including Sales, Product Development, and Operations. /li /ul h3Content Development Communications /h3 ul liCollaborate with Marketing Communications (Marcom), PR, and Creative teams to develop engaging sales tools and promotional materials (e.g., brochures, web content, social media assets, trade show displays). /li liSupport brand engagement and lead generation campaigns via online/offline media, events, thought leadership, and CSR initiatives. /li liOwn associated regional product and market web pages to ensure appropriate content in core languages. /li /ul h3Sales Internal Enablement /h3 ul liDeep understanding of customer needs, behaviors, and value drivers. /li liTrain Sales, Inside Sales, and Customer Service teams on products, solutions, and go-to-market processes. /li liEnsure the field organization maintains deep product and application knowledge for effective customer engagement. /li liPartner closely with Strategic Product Line Managers, Software, Pricing, Production, Supply Chain, Customer Service, and After-Sale Service, to ensure aligned planning and execution. /li liSupport channel enablement and upskilling related to these products and solutions. /li /ul h3Qualifications /h3 h3Experience (required) /h3 ul liMinimum of four (4) years of business experience in a Marketing or Sales role, in B2B. /li liExperience in product portfolio management. /li liProven ability to exhibit strategic thinking skills and an entrepreneurial mindset. /li liDemonstrated ability to grasp the technical aspects of technologically advanced product lines. /li liAbility to work well cross-functionally and across different countries. /li liSolid presentation, customer service, business, and negotiation skills. /li liProven ability to execute and exhibit a results-focused mindset. /li liEnglish fluent. /li liGerman fluent. /li liFlexible with travel requirements, also to align with our design and manufacturing sites (UK, France, and Germany). /li /ul h3Experience (preferred) /h3 ul liExperience in First Responder/Fire Service industry – across EMEA. /li liExperience/ability to work and understand SaaS/HaaS environment. /li liDigital Marketing experience, promoting technical products. /li liExpertise in face-to-face and Virtual Training, Webinars, and Live Events. /li liSalesforce CRM experience and data harvesting for sorting lead generation. /li liAdditional European language skills in addition to English and German. /li /ul h3Education (required) /h3 ul liBachelor’s degree in marketing, or appropriate technical degree and relevant experience. /li liIn the absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real-life or previous work roles. Candidate has working knowledge of relevant subject matter. /li liCandidate has working knowledge of marketing, product development, and business management. /li /ul /p #J-18808-Ljbffr