Brand Manager (all genders)
JOB PURPOSE
The Brand Manager (all gender) will be responsible for developing and implementing a 5-year strategic plan, setting annual marketing goals, and coordinating cross-functional activities. Key tasks include monitoring market results, proposing corrective actions, and leading their implementation to meet targets. The role also involves managing brand communication across various channels and maintaining a direct relationship with Global Marketing teams.
YOUR TASKS AND RESPONSIBILITIES
1. Develop the brand 5-year strategic plan by defining the strategic imperatives and identifying the appropriate commercial activities and Product Innovation plan to deliver against them.
2. Define the qualitative and quantitative marketing goals for the year (budget, market share target…) as well as the annual brand plan activities aimed to reach those goals.
3. Monitor results on the market, propose proactively corrective actions and lead their timely implementation to meet market share and financial targets.
4. Coordinate with other functions for the definition and implementation of all the activities related to brands: pricing, promotion, new launches…
5. Responsible for the communication of the brand (on-pack, on/offline, in-store, …) to be in line with brand positioning and objectives, and validated from Local LMR departments (Legal/Medical/Regulatory).
6. Direct relationship with Global Marketing (GCBU) and active member of Global Brand teams (Brand Acceleration Tribe, Brand community…).
WHO YOU ARE
1. Master degree in Marketing: Business school, Engineering school or Pharmacist.
2. Minimum of 3/5 years experienced in Marketing or Sales.
3. Experience in FMCG or OTC industry, preferred also experience in Digital Marketing or e-Commerce.
4. Self-driven leader with the ability to manage multiple assignments and drive projects.
5. Strategic mindset, results-oriented and with entrepreneurial spirit.
6. Convincing, persistent and capable to challenge the status quo.
7. Good communication and interpersonal skills, team and networking mindset.
8. Solid analytical skills.
9. Fluency in German and English, both spoken and written. French would be a plus.
YOUR APPLICATION
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Bayer is committed to providing barrier-free access and support-facilities for individuals with disabilities - during the application process and beyond. Applicants with disabilities are encouraged to request any support / equipment they may need via the contact information below.
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