Haelixa is a pioneering company delivering a bulletproof DNA-based traceability solution to mark and trace products across global supply chains. From recycled fibres to luxury textiles and jewelry, we enable brands to verify origin and authenticity claims with a forensic science-backed approach. Our technology is trusted by leading global fashion, textile, and jewelry companies.
We are entering a high-growth phase and are seeking an experienced Marketing Director to lead our global activities, positioning Haelixa as the platform for in-product traceability. Your role will blend creative brand building with hands-on commercial impact.
Start as soon as possible or other mutually agreed date.
Objectives of the role:
* Collaborate closely with sales, operations and technology teams to uncover insights that shape impactful marketing and branding strategies.
* Supercharge lead generation and build a robust, high-quality sales pipeline in both established and untapped markets.
* Amplify brand visibility and thought leadership, tracking and leveraging performance metrics that drive measurable growth.
* Establish Haelixa as the go-to authority in traceability through powerful, consistent thought leadership and brand storytelling.
Your responsibilities:
Brand & Storytelling
* Elevate Haelixa’s brand, refining our value proposition and go-to-market positioning.
* Drive high-quality content creation across channels — from thought-leadership articles and social media campaigns to press releases and customer success stories.
* Keep our website, marketing assets, and digital presence fresh, compelling, and conversion-focused.
Events, PR & Industry Presence
* Put Haelixa on the map at the right industry events — whether speaking on stage, hosting roundtables, or leading panels.
* Build trusted relationships with media and industry networks to secure top-tier coverage and thought leadership.
* Identify and leverage opportunities to expand our reach into new markets and audiences.
* Partner closely with sales to generate and qualify leads in existing and emerging markets.
* Introduce Haelixa to prospective customers through impactful presentations, meetings, and demos.
* Manage CRM data and sales tools to ensure our pipeline is healthy, accurate, and growing.
* Provide the sales team and customers with marketing resources that close deals — from co-branded materials to strategic campaign support.
Qualifications:
* 8+ years of experience in B2B marketing, ideally in fashion, textiles or luxury industry.
* Proven success in brand building, lead generation, and sales enablement.
* Strong experience in managing multi-channel marketing campaigns, events, and public relations.
* Excellent written and verbal communication skills in English (German or any other language is a plus).
* Comfortable working in a fast-paced, high-growth environment.
What we offer:
* A leadership role in a mission-driven deep-tech company shaping the future of transparent supply chains.
* Opportunity to work directly with leading global brands in fashion, textiles and luxury
* Flexible hybrid work model based in Zurich/Kemptthal
* Competitive salary and performance-based incentives.
Are you interested in joining us? We look forward to meeting you!
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