Job Overview
We are seeking a seasoned Product Marketing Manager to spearhead our product marketing strategy. As a key member of our team, you will be responsible for developing and executing a comprehensive product marketing plan that showcases the value proposition of our infrastructure solutions.
About the Role
* Develop and execute a go-to-market strategy that effectively communicates the benefits of our infrastructure solutions to various audience segments.
* Build and maintain relationships with cross-functional teams, including product development, sales, and customer success, to ensure alignment and collaboration.
* Craft compelling product positioning and messaging that resonates with our target audiences.
* Own and execute social media content calendars, focusing on Twitter and other relevant platforms.
Key Responsibilities
1. Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities in blockchain infrastructure.
2. Collaborate with our strategic clients throughout their development lifecycle, assisting with go-to-market strategies, blog posts, tweets, and press releases.
3. Work closely with the product team to understand technical features and translate them into user benefits that resonate with target audiences.
4. Measure and report on the performance of marketing initiatives.
Requirements
* A minimum of 2 years of experience in product marketing or a related field, preferably in web3 projects.
* Deep understanding of managing crypto-focused social media accounts, especially on Twitter.
* Excellent written and verbal communication skills, capable of influencing internal and external teams.
* Experience creating engaging, user-centric content focusing on product and technical features.
* Degree in Computer Science, Marketing, Economics, or a related field.
Benefits
* Fully remote team with members worldwide.
* Competitive compensation package.
* Opportunity to shape the future of web3 with major infrastructure projects.