This role focuses on elevating a luxury fashion brand’s online presence and driving e-commerce sales through Instagram and other social media platforms. The specialist will be responsible for developing and executing strategies to increase brand awareness, engage target audiences, and convert followers into customers. The position requires a strong understanding of social commerce, content creation, and paid advertising, with a particular emphasis on Instagram Shop and related e-commerce integrations. The ideal candidate will bring creativity, analytical skills, and a proven track record of delivering measurable results in the fashion or retail sector.
Deliverables
* Develop and implement a comprehensive social media strategy tailored to luxury fashion e-commerce
* Create, curate, and schedule engaging content for Instagram and other relevant platforms
* Optimize product listings and visibility on Instagram Shop and, if applicable, TikTok Shop or Shopify
* Plan and manage paid advertising campaigns to drive targeted traffic and conversions
* Monitor analytics and report on key performance indicators, adjusting strategies as needed
* Engage with followers, respond to inquiries, and foster a vibrant online community
* Collaborate with internal teams to align social media efforts with broader marketing objectives
Requirements
* Demonstrated experience managing social media for e-commerce brands, preferably in the fashion or luxury sector
* Proficiency with Instagram Shop, TikTok Shop, and/or Shopify
* Strong content creation skills, including copywriting and visual storytelling
* Experience running and optimizing paid social media campaigns
* Analytical mindset with the ability to interpret data and adjust strategies accordingly
* Excellent communication and community management skills
* Ability to work independently and deliver results within tight deadlines
* Portfolio or examples of past work and measurable outcomes
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