Overview
This freelance role sits at the intersection of UX design, brand storytelling, and performance marketing within a fast-moving DTC environment. You will be responsible for transforming high-conversion, text-heavy pages into visually compelling, brand-led experiences without compromising their performance impact. The role requires a strong balance between creative design thinking and conversion-driven UX optimization. You will collaborate closely with growth and marketing teams to ensure every design decision supports measurable business outcomes. Operating in a remote, project-based setup, you will help shape the visual direction of key digital touchpoints including landing pages, product pages, and email assets. This is an opportunity to directly influence both brand perception and conversion performance in a high-growth consumer space.
Accountabilities
Redesign and optimize landing pages and product pages to improve visual hierarchy, UX flow, and overall brand presentation while maintaining conversion performance
Translate performance-driven, copy-heavy layouts into more visual, engaging, and brand-aligned digital experiences
Collaborate with growth and marketing teams to ensure design decisions support experimentation, conversion goals, and user acquisition metrics
Develop and refine UX structures that improve readability, engagement, and customer journey clarity across web pages
Contribute to the evolution of brand identity across digital touchpoints, including web and email design systems
Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning
Use Figma to design, iterate, and deliver production-ready design assets for implementation
Requirements
Strong experience in UX and visual/brand design, ideally within DTC or e-commerce environments
Portfolio demonstrating high-quality work for consumer-facing brands, with preference for wellness, supplements, or premium lifestyle products
Ability to balance conversion-focused design with strong visual and brand storytelling
Proficiency in Figma and modern UX/UI design workflows
Experience collaborating with growth, performance marketing, or acquisition-focused teams
Strong understanding of direct-response principles and how design impacts conversion rates
Ability to work independently in a remote, project-based setup
Strong attention to detail and ability to elevate existing design systems without losing performance intent
Availability aligned with European working hours preferred
Benefits
Fully remote, freelance project-based engagement
Opportunity to work with a fast-growing DTC brand in the wellness and supplements space
Flexible working structure with autonomy over execution
High-impact design work directly tied to growth and conversion performance
Collaboration with experienced growth and marketing teams
Exposure to performance-driven UX challenges in a scaling e-commerce environment
Opportunity to influence both brand identity and customer experience at scale
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