Description
The Growth Marketing Manager will be responsible for driving new leads through high impact website design, optimization, and paid digital campaigns. In this role, you'll own how customers and prospects experience our brand online from the moment they land on our website to the moment they convert. You'll continuously test, analyze, and refine digital touchpoints to maximize conversion rates, accelerate pipeline growth, and improve overall marketing performance.
This is a highly cross functional position where you'll collaborate with Sales, Product, Engineering, and the broader Marketing team to fuel growth.
Responsibilities
* Drive new lead generation through website design enhancements, landing pages, and conversion rate optimization (including building PLG funnels for different stages of intent).
* Test and iterate on website copy, layouts, imagery, CTAs, and user flows; analyze performance and share insights.
* Monitor website analytics to identify trends, conversion barriers, and opportunities for improvement.
* Support SEO efforts by implementing best practices, optimizing content, and tracking organic performance.
* Contribute to AEO initiatives by structuring content and pages to perform well in AI generated answer engines (e.g., Google SGE, ChatGPT powered search experiences).
* Oversee and optimize affiliate, PPC and digital advertising campaigns, including A/B testing, keyword research, and budget management.
* Develop and manage social media and community presence (including platforms like LinkedIn, X, and Reddit), actively monitoring brand conversations, engaging with relevant communities, addressing feedback, and leveraging insights to drive awareness, trust, and demand generation.
* Build dashboards and reports to communicate key marketing KPIs, including conversion rates, site engagement, and MQL growth.
* Collaborate with cross-functional teams to execute website updates, demand generation initiatives, and workflow automations.
* Use AI tools to streamline testing, analysis, and campaign execution.
Requirements
* 2–3 years of experience in digital marketing, growth, website management, or a related field.
* Proven ability to drive lead generation through website optimization, CRO, and digital campaign execution.
* Strong understanding of SEO fundamentals and experience implementing on-page and technical best practices.
* Experience working in Webflow and HubSpot (e.g., CRM, workflows, email marketing, landing pages, reporting, lead scoring).
* Proficiency with analytics tools (Google Analytics, GSC, heatmapping/A/B testing tools) and ability to interpret data to inform decisions.
* Experience managing PPC or other digital advertising campaigns.
* Strong communication and collaboration skills with cross-functional partners.
* High degree of initiative, adaptability, and willingness to learn quickly.
* Experience using AI tools to improve productivity, testing, or analysis (preferred).