PpstrongPurpose of the Role /strong /ppReporting to the Executive Director of the Commercial, Marketing Communications Department, the Director, Marketing role is responsible for defining, recommending to senior leadership, and delivering FEI’s long-term global marketing strategy, aimed at growing and actively engaging the worldwide fan base of equestrian sport, strengthening emotional connection to the sport, and increasing participation, interaction, and advocacy across physical events and the FEI’s and its stakeholders’ digital platforms. This includes leading the FEI’s fan data strategy and CRM/CDP ecosystem to enable personalised fan journeys and drive measurable organisational value growth. /ppThe role combines strategic leadership with a strong hands-on contribution, requiring direct involvement in planning, execution, and delivery, working alongside a small, multidisciplinary team within the Commercial, Marketing Communications area. /ppstrongKey Responsibilities /strong /ppstrongStrategy Leadership /strong /pulliLead the development, recommendation and execution of the FEI’s global marketing strategy, ensuring alignment with the FEI’s overall objectives and CMC department priorities; /liliAct as a strategic advisor to the Executive Director, Commercial, Marketing Communications on content production, fan growth, engagement, brand and marketing performance; /liliTranslate long-term strategy into clear annual priorities, roadmaps, budgets and measurable objectives; /liliLead, develop and actively contribute alongside a multidisciplinary marketing team of 8 staff within the CMC area, fostering positive collaboration, accountability and high performance. /li /ulpstrongFan Growth, Engagement Brand /strong /pulliDrive the growth, engagement and advocacy of the FEI’s global fan base across all disciplines, markets and platforms; /liliStrengthen the FEI brand and emotional connection to equestrian sport through consistent, high-quality storytelling, campaigns and fan experiences; /liliPersonally contribute to the development and delivery of integrated marketing campaigns supporting FEI events, series, championships and strategic initiatives; /liliDefine and oversee the overall media buy strategy for FEI events, series and campaigns, including agency governance, performance standards and budget efficiency (ROI/CPA/CPM/brand lift as appropriate), in close coordination with relevant internal and external stakeholders; /liliEnsure a coherent and engaging fan journey across physical events, broadcast, digital platforms and partner channels; /liliLead CRM/CDP-driven fan lifecycle management (acquisition, retention and advocacy) through segmentation, personalisation and automation across channels. /li /ulpstrongContent, Broadcast Digital Ecosystem /strong /pulliProvide both strategic oversight and hands-on direction for live and non-live content production, including broadcast, editorial, creative and campaign content; /liliEnsure content and broadcast strategies are aligned with fan engagement objectives and platform-specific behaviours (sharing, interaction, recommendation); /liliOversee and actively support the evolution of FEI digital platforms and products to enhance fan experience, usability and engagement; /liliChampion a product-led approach to fan-facing digital and physical experiences by setting priorities and success criteria, validating user needs and iterating based on performance data and insights, in partnership with the Digital Product Manager and Technology Operations department; /liliEnsure strong day-to-day alignment between content, brand and visual identities, digital product and campaign execution, stepping in directly where needed. /li /ulpstrongData, Insights Performance /strong /pulliSponsor and govern the CRM/CDP programme (vision, use cases, adoption and KPI impact), ensuring GDPR-compliant data governance in partnership with Legal and Technology Operations departments; /liliLeverage business intelligence, fan data and market insights to inform strategy, prioritisation and campaign decisions; /liliDefine, track and analyse KPIs related to fan growth, engagement, reach, advocacy and media value, ensuring regular reporting and insight-driven optimisation; /liliRun insight-to-action loops with Marketing/Content/Digital Product to turn insight into prioritised changes (creative, targeting, channel mix, user journey) and measurable improvements across the CMC area. /li /ulpstrongStakeholder Cross-Functional Collaboration /strong /pulliWork closely with Commercial, Communications, Sports, Technology Operations and Event (commercial) teams to ensure integrated, consistent and effective fan-facing initiatives; /liliCollaborate with FEI stakeholders (including National Federations, organisers, broadcasters and partners) to amplify reach, engagement and brand consistency; /liliSupport commercial objectives by ensuring marketing initiatives enhance sponsor value, activation opportunities and broadcast rights-holder ROI. /li /ulpstrongAdministration Team Management /strong /pulliManage marketing budgets, forecasts and reporting, ensuring effective use of resources; /liliManage agencies, suppliers and tenders in line with FEI governance and procurement principles; /liliEnsure marketing tools, processes and team communications are efficient, up to date and fit for purpose; /liliActively support the development, performance and progression of team members through coaching and hands-on leadership. /li /ulpstrongPosition Requirements /strong /pulliMaster’s degree in business and/or marketing; /liliMinimum 10 years proven experience leading global marketing strategies in international sport; /liliStrong leadership experience, successfully managing multidisciplinary teams; /liliStrong understanding of digital platforms, content ecosystems, brand, media distribution and fan engagement dynamics; /liliExperience owning or working with CRM/CDP programmes, fan data strategy and data-driven personalisation/lifecycle marketing; /liliExperience working with media and broadcast considered a strong asset; /liliStrategic mindset combined with strong execution oversight and stakeholder management skills; /liliAbility to operate effectively in a complex, international, federated environment; /liliPassion for sport (equestrian a plus); /liliWillingness and flexibility to travel internationally including weekends; /liliExcellent oral and written communication skills; /liliPerfect fluency in English required, additional languages an asset. /li /ulpIf you meet the position requirements,strongWe want you /strong!We are a dynamic Sports Federation and we would gladly receive your application. /p /p #J-18808-Ljbffr