At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Portfolio Manager __ Your role and responsibilities In this role, you will have the opportunity to lead business development projects and/or strategic planning for ABB. Each day, you will act as a partner for the team’s management in the development and implementation of winning strategies. You will also showcase your expertise by creating proposals for profitable growth and differentiation, based on your deep understanding of ABB’s businesses and market environment. The work model for the role is hybrid. Location: Global, with a preference for EU countries such as Italy, Czech Republic, Poland Sweden and Turkey. You will be mainly accountable for: Define, develop, and implement strategies, business plans, and LVS solutions for focus segments, key customers, and applications, with overview of all products in collaboration with Sales and Marketing teams. Establish overall product lin positioning and customer value strategies aligned with GPG objectives and market needs. Set and monitor KPI targets for existing products and new launches, ensuring achievement through collaboration with Marketing and other stakeholders. Lead market and competitor analysis, identify gaps, trends, and opportunities, and propose actions for profitable growth and differentiation. Drive development of global marketing and promotional tools (e.g. presentation, catalogue, etc.), support product launches, customer events, and sustainability initiatives. Understands segment, channel, and customer needs in the market, iden