Role Purpose
At The CocaCola Company, we are not just refreshing beverages—we are refreshing careers. Join our Operations and Customer & Commercial organization and help shape the future of our brands in one of Europe’s most dynamic markets.
The RGMX Director, Switzerland is responsible for designing and executing the market’s end‑to‑end Revenue Growth Management & Execution agenda to unlock sustainable topline revenue growth and margin expansion. As a key commercial thought leader within the Switzerland franchise, this role partners closely with bottling, marketing, finance, and commercial teams to localize European RGMX strategies, strengthen pricing‑pack architecture, and ensure disciplined execution in market.
You will champion affordability, premiumization, portfolio optimization, and channel execution excellence—ensuring Switzerland delivers strong transaction, mix, and margin outcomes through integrated RGMX routines.
Reports To: CCH Operations Lead
Function: Operations / Customer & Commercial
Hiring Country: Switzerland
Leadership Level: Director / Career Group C
Scope
Geography: Switzerland; collaboration across CCH markets and Europe OU.
System: Works closely with the bottler and KO system partners.
Team: Part of a networked OU/market team including Operations, Commercial, Marketing, Finance, S&I, and bottler stakeholders.
Key Responsibilities
Identify marketspecific consumer, shopper, and customer opportunities that drive incremental volume, value, mix, and margin for the Swiss business.
Localize and activate European RGMX big bets, influencing system partners (bottler, Franchise GM, Marketing, Commercial, Finance) to embed these approaches successfully in market.
Ensure end‑to‑end RGMX strategy execution—from OBPPC design and pricing guardrails through to in‑store activation—aligning with Finance, Marketing, Bottler, and Switzerland leadership.
Strengthen affordability and premiumization strategies, leveraging entry packs at key price points, value‑for‑money propositions, and occasion‑led premium formats.
Partner with S&I to embed RGMX ambitions into ABP and LRP, ensuring RGMX levers (pack, price, promo) are grounded in robust insights and market performance.
Analyze performance of all RGMX levers, conducting deep dives on pack, price, promo and developing mitigation or acceleration plans based on elasticity, mix, and competitive dynamics.
Drive portfolio and innovation optimization, ensuring NPDs meet business thresholds, align with segmentation, and support OU‑led growth priorities.
Support margin improvement in Modern Trade and key channels, collaborating with Commercial teams on promo architecture, trade spend efficiency, and category value creation.
Champion governance and execution excellence, contributing to PICOS localization, routines, capability building, and cross‑market best‑practice sharing.
Act as a key member of the OU RGMX SME network, building capability across affordability, premiumization, portfolio optimization, margin expansion, and advanced analytics.
Qualifications & Success Parameters
7+ years experience in RGM, commercial planning, or broader commercial/operations execution roles.
Strong technical foundation in OBPPC, segmentation, value‑to‑market, innovation, and channel strategy.
Proven ability to simplify and communicate complex RGM concepts for senior stakeholders.
End‑to‑end commercial mindset—from strategic planning to in‑store execution.
System experience and/or bottler experience desirable.
Strong ability to influence in a cross‑functional, cross‑system environment; skilled in securing alignment and embedding routines.
Excellent communication skills with the ability to work effectively with KO leaders and bottler senior management.
Well‑developed project management, business development, and negotiation capabilities.
High analytical acumen; experience leveraging insights, elasticity, and analytics tools to guide recommendations.
Travel: Periodic travel across CCH markets region for routines, customer visits, and bottler engagements, with occasional broader travel.
Benefits
Join our team and contribute to driving the growth of some of the world’s most iconic & innovative brands.
Impact at Scale: Lead a high‑visibility growth agenda across Europe OU with direct influence on commercial outcomes.
Growth & Learning: Access to global best practices, networked capabilities, and continuous learning in next‑gen RGMX.
Empowered Culture: Work in an inclusive, agile environment that rewards innovation, collaboration, and performance.
Annual Incentive Reference Value Percentage: 30%
Additional Information
Location: Switzerland (Opfikon‑Glattbrugg)
Travel Required: 0% - 25%
Relocation Provided: No
Job Posting End Date: May 6, 2026
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