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Job Title
Brand & Content Lead
Purpose Of This Role
As part of Brand Engagement marketing unit within Category Team, lead the development of brand experiences cross the key experiential offline channels such as Owned events, 3rd party Events and Festivals, Brand Retail, and HORECA. In collaboration with key stakeholders (internal cross-functional and external agencies) and based on approved strategies, develop tools and materials fitting the channels' and brand's needs.
The position requires a good understanding of brand framework, local & global campaigns, consumer-knowledge along the entire consumer journey and an experience managing various key stakeholders internally (e.g. Marketing, CX, Legal, Finance, Corp. Coms/ Global Brand Group and Field Force) as well as externally (Agencies, Venue & Collaboration Partners).
Key Accountabilities
Lead the development of brand engagement materials
* Lead the development/execution of brand engagement tools and materials, both through adaptation of global concepts or creation of local ones, based on the needs of the market and in alignment with global and local brand engagement strategies.
* Collaborate closely with Brand Engagement deployment team to ensure the fit and impact across all developments for the local market.
* Ensure the execution of brand engagement fine concepts (e.g. global engagement platform, local engagement programs, product launches, etc.) within allocated budgets and on time.
* Ensure quality of execution (right material, right time, right place), prioritize activities and efficiently manage available (and finite) resources to ensure the consistent and highest possible standard of brand communication across all channels (Owned Events, Brand Retail Activations, HORECA, Events, Festivals etc.).
* Manage, sustain and improve Brand Engagement Event Toolbox, Guest Management systems and Engagement Mechanics.
Brand Collaborators
* Support Brand Engagement Marketing Manager in activations including local brand collaborators (via Agency or directly).
* Maintain and manage critical brand collaboration partners (e.g. Artists, Designers) for consumers beyond traditional advertising and communication channels to maximise brand experience level to the widest LAS and LAU audience.
* Develop content and materials to activate brand collaborations across channels (CRM, Brand Retail or other).
Brand retail activations
* Design creative trade marketing initiatives (Brand Retail Activations) to create impact in line with brand.
Consumer insights and external trends
* Stay on top of the most relevant consumer insights to develop impactful and relevant BE materials.
* Ensure consumer trends are evaluated to maximize impact of consumer engagement activities. Regularly scan environment for latest digital and other engagement tools to enhance effectiveness.
* Follow closely competition activities to improve the brand impact.
Support on strategy for Brand Engagement
* Support Brand Engagement Marketing Manager to build BTL/Engagement strategy, deriving from Insights/numbers, delivering on highest brand potential.
* Build and realize brand engagement fine concepts (omni-channel approach) in an impactful and effective way incl. monitoring and analysis on deployed concepts.
* Ensure effective collaboration with P1 Brand Content team and Portfolio team to align brand communication to the designed brand experiences.
Agencies and stakeholders’ management
* Manage ongoing relationship with external agencies, prepare brief for Brand activations, and follow bidding agency process.
* Ensure timely briefs and debriefs, follow up on agency scope of work and specific project scopes.
Requirements
* Bachelor’s degree in marketing, Communication or Business.
* 1-3 years within Marketing function or similar, ideally in FMCG or agencies, ideally specialized in Brand Strategy and / or Event Management.
Our Commitment To Inclusion
PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong. We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.
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