Overview
Your mission
At AVIAN, our mission is clear: we stop fires before they start. Our advanced infrared camera systems and AI-driven monitoring solutions help manufacturers protect people, assets, and the environment from devastating fire risks. Having reached product-market fit, we are now focused on a singular goal: scaling our recurring revenue (ARR) to $10M+. We have the product and the proof; now we need the engine.
Why this role matters
You will be the first dedicated marketing hire at AVIAN. While our SDRs handle 1-on-1 outreach, you are responsible for the 1-to-Many strategy. You will turn AVIAN into an industry authority so that when we walk into a trade fair or pick up the phone, the market already knows, trusts, and wants our solution.
What you’ll do
* LinkedIn & Brand Authority: Own our social presence. Create high-signal content for the company page and ghostwrite for leadership to build "founder brand" authority in the industrial and insurance sectors.
* Website & Search Dominance (SEO & AIO): Continuous optimization of avian-iot.com to increase traffic. You will ensure we are discoverable not just on Google, but within the new landscape of AI-driven search (AIO).
* Lead Generation Funnels: Design and build landing pages that convert visitors into demos. You will own the "hand-off" from marketing to the sales team.
* Lifecycle Marketing: Create and manage email campaigns that nurture cold leads, re-engage old prospects, and maximize the value of our existing database.
* Event Mastermind: Plan and execute our presence at trade fairs. This includes everything from the physical (banners, premium merch) to the digital "surround-sound" (pre-event hype and post-event follow-up).
* Budget & Paid Growth: Propose, manage, and optimize budgets for paid ads (Google, Meta, LinkedIn). You will run lean experiments, prove ROI, and scale.
How success is measured
* Inbound Pipeline: Growth in MQLs (Marketing Qualified Leads) and demo requests.
* Brand Awareness: Increased organic search volume and social engagement.
* Event Performance: Number of high-value meetings booked prior to and during industry fairs.
* Predictable Growth: Establishing a clear CAC (Customer Acquisition Cost) to help us reach $10M ARR.
30/60/90-day plan
* 30 Days: Audit current assets; take over LinkedIn; optimize top 3 landing pages; propose a 90-day marketing budget.
* 60 Days: Launch first paid ad experiments; refresh event "merch & booth" strategy; implement automated email nurture sequences.
* 90 Days: Establish a predictable monthly inbound lead floor; deliver a playbook to increase our ARR.
Your profile
Must‑haves:
* Startup/Scale-up DNA: You have a proven track record of helping a startup grow (from $1M+). You understand how to build when there is no "playbook" yet.
* 2+ years in B2B Marketing: Specifically in Growth, Demand Gen, or Digital Marketing.
* Entrepreneurial Execution: You don\'t just "manage" agencies; you are a "doer" who can write copy, set up campaigns, and analyze data yourself.
* Budget Ownership: Experience proposing and managing marketing budgets where every dollar must be justified by ROI.
* Technical Literacy: Hands-on with HubSpot (or similar), CMS platforms, and basic design tools (Canva/Figma).
Nice-to-haves:
* Experience in IoT, Manufacturing, or Insurance-tech.
* Proficiency with AI tools to multiply content output.
* Based in Zurich or the US (major hubs preferred).
Compensation & benefits
* Base Salary: CHF 90,000 – 100,000
* Performance Bonus: Up to 15–20% tied to MQL targets and ARR milestones.
* Equity: Depending on experience, ownership stake (standard 4-year vesting, 1-year cliff).
* Budget Authority: You define the growth budget. We provide the resources; you provide the results.
* Culture: High-trust, direct reporting to the CEO, and the opportunity to build a marketing department from the ground up.
The Avian Way (how we work)
* Clarity, ownership, speed — everyone owns outcomes end‑to‑end.
* Fail fast, fix faster — learn in public and iterate quickly.
* Radical transparency — shared knowledge, open decisions, constant feedback.
* Global & focused — international team, customer‑obsessed, real‑world impact.
Why us?
* High-ownership engineering: your work directly prevents fires and saves lives.
* Fast, flat, and transparent: no silos, no fluff, just impact.
* Flexible hours with full trust.
* Attractive equity participation: share in AVIAN’s growth.
About us
Early Fire Prevention. Predictive Power.
Avian’s Swiss-engineered thermal cameras provide mission-critical protection for high-risk industries—wood, recycling, paper, and beyond—by spotting anomalies before they escalate. Our AI-driven system has already stopped thousands of fires in real operations, saving facilities from catastrophic loss.
With the world’s largest dataset of real fire events, Avian delivers unmatched accuracy, instant alerts (SMS, WhatsApp, phone), and PLC-based automatic shutdowns. Beyond fire safety, our predictive maintenance analytics extend equipment lifetime, reduce downtime, and keep your facility insurable.
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