Swissquote | Brand Manager Forex & Institutional
Job description: Lead and activate a world-class brand strategy with strong international reach, specifically tailored for Forex/CFD trading and institutional/B2B clients. Translate your in-depth understanding of financial markets, multi-asset products, and client behavior into sharp, customer-focused campaigns. Work closely with business stakeholders and marketing leadership to develop and execute yearly marketing plans focused on business growth, lead generation, and brand strength. Manage and brief creative and media agencies to deliver impactful multi-channel campaigns across TV, print, OOH, digital, and audio. Partner with our in-house creative teams to produce engaging landing pages, emails, and lead-generation assets. Monitor performance and deliver data-driven reporting aligned with strategic KPIs, focusing on ROI for both Forex/CFD and Institutional segments. Stay on top of competitive trends, regulatory shifts, and customer expectations to continuously refine brand positioning.
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