About the Role
We’re looking for a hands-on Marketing Associate to join our team. You’ll be pivotal in driving inquiries, applications, and enrolments across our bachelor and master programs.
Key Responsibilities
Strategic Planning & Budget Ownership
* Develop the annual marketing plan aligned to academic calendars (open days, application deadlines, intake periods).
* Develop annual and quarterly marketing plans.
* Forecast, allocate, and manage a six-figure budget across channels; track cost-per-application and cost-per-enrollee.
* Plan budgets, audiences, placements; ensure spending stays within budget.
Admissions & Enrollment Funnel Management
* Maintain the CRM up to date; HubSpot/CRM management, build and optimise automated student-journey workflows.
* Lead-scoring and segmentation for targeted nurture sequences.
* Ensure marketing communication with leads is timely and tailored to intake (sending reminders and key information).
* Development and implementation of multi-channel marketing strategies (digital advertising, email, SEO, content, social, events).
* Hands-on management of Google Ads, Facebook/Instagram Ads, LinkedIn Ads, retargeting—and manage paid-media campaigns tracking ROI and optimizing spend.
* Oversee the planning and execution of digital marketing, content, and communication strategies.
* Optimize current marketing channels; identify new channels and partners.
* Develop online and drip campaigns; build tailored emails and follow-up workflows for prospects.
Content & Creative Production
* Own multimedia content strategy: videos (student stories, campus tours), infographics, webinars, whitepapers, blog posts, newsletters, social-media content.
* Produce and/or commission copy (emails, landing pages, press releases, thought leadership).
* Maintain brand guidelines and quality control of all internal and external marketing materials (brochures, banners, flyers, giveaways).
* Define and continuously refine the Institute’s brand identity, voice, and value proposition; ensure all communications reflect this positioning.
* Enhance the reputation of AUS through compelling campaigns and content.
Website & SEO
* Own the website’s content strategy: oversee SEO, UX improvements, landing-page optimization, mobile-first design.
* Ensure external profiles and the website are kept up to date; liaise with web-development partners and delegate tasks.
* Archive and organize photos/videos of events and activities.
Events, Partnerships & Community
* Conceptualise, promote, and execute open days, info sessions, virtual events, and recruitment fairs (on-campus and off-campus).
* Reach out to and manage relationships with educational agents, school counsellors, local community and authorities, and other strategic partners in key markets (EU, UK, Asia, Middle East).
* Represent AUS at conferences, fairs, and networking events to build strategic alliances and drive the Student Ambassador initiative.
* Negotiate contracts, and oversee external agencies and suppliers (creative, PR, media buying, print vendors).
* Manage agency relationships, marketing budgets, and vendor contracts.
* Order and control inventory of brochures, flyers, giveaways.
Analytics, Attribution & Reporting
* Monitor and analyze campaign metrics, market trends, and customer behavior.
* Implement multi-touch attribution models to understand true ROI.
* Create leadership-grade dashboards for real-time KPI tracking; deliver monthly dashboards and reporting.
* Develop reports and insights to optimize marketing performance and ROI.
Compliance & Data Privacy
* Design GDPR-compliant lead-capture and email-opt-in flows for EU prospects.
* Ensure secure handling of student data in line with Swiss and EU regulations.
* Support the institution with IT-related queries and act as Google Admin.
What We’re Looking For
Education & Experience
* Bachelor’s degree in Marketing, Communications, or related field.
* 3+ years in B2C/B2B marketing—at least 2 years in private higher education or related sector.
Technical Skills
* Proficiency with Google Analytics, Google Tag Manager, Google Ads, Facebook/Meta Ads Manager, LinkedIn Campaign Manager.
* Hands-on experience with CMS platforms (WordPress, Drupal, HubSpot) and marketing automation.
* Knowledge of the Adobe Creative Suite.
Creative & Content Expertise
* Portfolio of multimedia work (video, webinars) and long-form content.
* Strong copywriting and editing skills across diverse formats and audiences.
Analytical Mindset
* Command of attribution modeling, A/B testing, data visualization.
* Ability to translate complex data into clear, actionable insights.
* Proven ability to juggle multiple priorities, cross-functional projects, and meet tight deadlines.
* Experience managing external agencies, freelancers, and vendors.
Regulatory & Cultural Savvy
* Fluent in English; additional languages a plus.
Location & Availability
* Based in Switzerland with a valid work permit.
* Immediate start preferred.
What We Offer
* Opportunity to build scalable processes and shape the brand’s future in global education.
* Collaborative, entrepreneurial environment and potential for permanent employment based on KPI achievement.
If you’re a resourceful, data-driven marketer with a passion for higher education, please submit your CV (English) via LinkedIn and cover letter via email to a.katsidonis@aus.swiss.
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