Overview
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Restaurant Brands International Inc. is one of the world's largest quick‑service restaurant companies with nearly 45 billion in annual system‑wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick‑service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have served guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI improves sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long‑track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Position: International Insights & Analytics Director – Burger King
This 12‑month fixed‑term contract will be based in Zug, Switzerland and report to the International Head of Strategy & Insights.
You will generate all guest insights, influence a holistic understanding of the brand globally, and translate knowledge into actions to unleash real growth opportunities.
In this role you will partner with cross‑functional teams on brand, innovation and marketing strategies, translating initiatives into sales growth for International and regional teams (EMEA, APAC and LAC). You will provide critical thought leadership on key initiatives.
Responsibilities
* Create a guest‑insights culture, delighting guests and ensuring all solutions fulfil human needs.
* Collaborate with the Burger King global team to define and deliver the optimal research plan each year.
* Use analytical background to correlate marketing strategies and actions with sales and recommend key activities that provide additional business results.
* Lead Brand Health Tracking, including vendor management, global platform ownership, program expansion, innovation, reporting and insight integration.
* Identify opportunities and white spaces based on guest experience and insights to improve business results.
* Create research guidelines and toolkits from scratch for different methodologies and deploy them uniquely and effectively to guide regions and franchisees with a standardized process.
* Serve as a fact‑based guest voice in business processes and decision making.
Skills & Experience
* 10+ years in a highly visible Consumer Insights Department in FMCG and/or QSR companies, skilled in strategy development.
* Clear and inspiring communicator and storyteller.
* Managed research budgets under high pressure, short timelines and high speed.
* Experience working with multiple countries simultaneously, identifying commonalities and specific realities.
* Proven track record of developing business strategies from guest/business information, leading and consulting cross‑functional teams and influencing decisions through actionable insights.
* Eligibility to work in Switzerland without a work‑permit sponsorship.
* Master both quantitative and qualitative research techniques (ad‑hoc and continuous tracking) to guide the organization, lead and implement multiple studies.
* Strong analytical ability, synthesising data, marketing and sales sources into compelling business implications and actions to drive sales.
* Ability to tackle structured and unstructured problems, coordinating all phases of research and analysis from briefing to actionable recommendations.
* Comfortable with large amounts of data and qualitative insight to design effective insight programs addressing business questions.
* Transformational, inspirational leader, resilient and able to drive a guest‑insights culture.
* Pragmatic and solution‑driven, fully accountable and empowered to make things happen.
* Very curious, passionate about understanding the why behind people’s decisions.
* Drives innovation and questions the status‑quo.
* Strong cross‑functional influence and thought‑leadership capacity.
* Prioritisation skill, orchestrating multiple stakeholders to deliver highest priorities holistically.
* Builds strong relationships and fosters teamwork among cross‑functional teams at Burger King and franchisees.
* People‑development oriented.
* Manages agency and vendor relationships to achieve maximum performance.
Benefits
All global offices focus on physical, mental and financial wellness. We offer a comprehensive global paid parental leave program, free telemedicine and mental wellness support.
Equal Opportunity
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal‑opportunity and affirmative‑action employers. We do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, veteran status, or any other characteristic protected by law. Accommodation is available for applicants with disabilities upon request.
Seniority level
* Director
Employment type
* Full‑time
Job function
* Management and Manufacturing
Industries
* Food and Beverage Services
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