Location: Zug | Full-Time
Department: Marketing and Communications
Reports to: Head of Marketing and Communication
We are searching for a Digital Marketing Specialist to join our Swiss operations and become part of our forthcoming growth.
Your Responsibilities
* Plan and execute digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and display advertising.
* Manage and optimize content for the company website, ensuring alignment with brand guidelines and SEO best practices.
* Analyze campaign performance using tools like Google Analytics, social media analytics, and other marketing platforms to drive continuous improvement.
* Collaborate with the Head of Marketing to develop and implement strategies that increase brand awareness and lead generation.
* Create engaging content (text, images, and video) for digital platforms, working closely with the creative team.
* Monitor industry trends and competitor activities to identify opportunities for innovation in digital marketing.
* Manage social media accounts, including content scheduling, community engagement, and paid advertising campaigns.
* Ensure all digital marketing activities comply with local regulations and align with BYD\'s global brand standards.
Your Profile
* At least 3 years of experience in digital marketing, preferably in the automotive or technology sector.
* Academic Degree with specialization in Digital Marketing or similar business area.
* Proven expertise in SEO, SEM, social media advertising, and email marketing.
* Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, and CRM platforms.
* Strong content creation skills, with experience in copywriting and visual content development.
* Excellent analytical skills and a data-driven mindset to optimize campaign performance.
* Strong negotiation and interpersonal skills.
* Fluent in English and German, Chinese and Italian will be considered an asset.
* Hands-on, result oriented, pressure tolerant, do more & talk-less attitude is indispensable.
What We Offer
* A dynamic and innovative work environment at BYD Switzerland, a leader in sustainable technology.
* Opportunities for professional growth and development within a global organization.
* Competitive salary and benefits package.
* The chance to contribute to a greener future through impactful marketing initiatives.
BYD (Build Your Dreams) is a global leader in electric vehicles, batteries, and sustainable energy solutions, driving innovation and shaping the future of mobility in over 70 countries worldwide.
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