An AI-powered finance app is looking for a creative and detail-oriented freelance Video & Content Creator to produce engaging TikTok and Instagram ad creatives. The role involves developing UGC-style videos, carousel posts, and short-form content that transforms complex financial features into visually compelling and conversion-driven campaigns. The ideal candidate will have a strong grasp of social-first content, platform trends, and growth-focused storytelling to resonate with retail investors and traders. This is a fast-paced opportunity that requires both creativity and precision, with the potential for ongoing collaboration.
Responsibilities
Conceptualize, script, and produce TikTok and Instagram videos showcasing key app features and benefits
Create UGC-style video content that feels organic and native to each platform
Edit raw footage into polished ad creatives with captions, overlays, and platform-optimized hooks
Design static and carousel visuals to support campaign messaging across social platforms
Research and implement trending sounds, formats, and visual styles to maximize engagement
Deliver multiple content variations quickly to support iterative testing and optimization
Skills and Requirements
Proven experience creating TikTok and Instagram content, ideally for apps, fintech, or consumer products
Proficiency with video editing tools such as CapCut, Adobe Premiere Pro, or Final Cut Pro
Strong understanding of content psychology, including the use of hooks, urgency, and FOMO for audience engagement
Ability to manage fast turnarounds and deliver content at scale under tight deadlines
Portfolio of UGC-style videos or performance ad creatives is required
Strong sense of visual design and storytelling for digital audiences
Nice to have: experience with finance, trading, or investing content and familiarity with TikTok Ads Manager or performance marketing strategies
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Tätigkeitsbereich
Marketing
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