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are continuously building their unique success story with us.
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Learn more:
Please, apply until the 18th of November 2025
Consumer Journey Manager (m/f/d)
Position
The Consumer Journey Manager is responsible for supporting the orchestration and optimization of the end-to-end consumer journey across all key touchpoints and geographies, as well as driving the implementation of the new ways of working in the marketing department.
Responsibilities
As the Consumer Journey Manager, you will…
* Support the transition to the New Consumer Journey Operating Model by driving the rollout of updated strategies and ways of working & ensuring the new operating model is defined, tested, and embedded successfully with clear roles, responsibilities, and organizational alignment
* Continuously improve and push Consumer Journey Strategy and Funnel Targeting by supporting the consumer journey lead in the implementation of a unified consumer journey strategy, focusing on the funnel stage in Retention and Touchpoints for consumer care at both national and local levels
* Collaborate with marketing functions, especially digital and activation teams, to align plans and prioritize critical friction points, ensuring targets are clearly defined and actionable
* Support the Development of the new purpose-led investment system, ensuring smart investments across the commercial engine and clear return on investments across marketing
* Orchestrate the Retention Programs and support subject matter experts to improve strategic initiatives with shared ownership and clear timelines, maintaining message consistency and maximizing overall journey impact
* Identify pain points within both digital and physical consumer interfaces, facilitate with the teams and leadership to enhance the quality and value of the consumer experience
Requirements
* University degree in Business Administration, Marketing or similar
* Proven experience in FMCG marketing across disciplines
* Project & change management experience is a plus
* Profound knowledge of local legislation & trade landscape
* Strong organizational skills & a problem-solving attitude
* Fluent English, good command of German or French is a plus
What To Expect
Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.
Are you ready to join us? Build your success story at JTI. Apply now
Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.