Flexsis is part of the Interiman Group, one of the leading providers of personnel services in Switzerland. Thanks to our solid expertise and the competencies within the Interiman Group, we offer customized solutions in personnel consulting.
For our client
Roche Diagnostics
in
Rotkreuz
we are looking for a reliable
B2B Digital Campaign Manager
As an experienced and visionary B2B Digital Campaign Manager for the EMEA/LATAM Region you will be instrumental in developing, implementing, and optimizing effective B2B Digital Marketing Campaigns within the healthcare sector. You will play a key role in shaping the Global B2B Digital Campaign Strategy and tactics to accelerate implementation to local Marketing and Sales organizations (Affiliates) across EMEA/LATAM.
• Start date:
• latest Start Date:
• Planned duration: unlimited
• Workplace: Rotkreuz
• Workload: 100%
• Home Office: 3 Days at the Office / 2 Days Home Office
• Travel: 1x Month
Tasks & Responsibilities
:
Strategic Contribution & Planning: Contribute to the co-creation of Global B2B Digital Marketing Strategies, translating them into actionable and impactful digital marketing plans tailored to EMEA/LATAM market needs, particularly within the Near Patient Care Customer Area
Campaign Roll-out & Execution Leadership: Lead the effective roll-out, adoption and accelerated execution of Global B2B Digital Marketing Campaigns across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance
Trend Monitoring & Evaluation: Actively monitor, evaluate, and share insights on the latest B2B digital marketing trends, competitive strategies, platform innovations, and emerging technologies relevant in EMEA/LATAM
Experimentation & Advanced Tactics: Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced tactics (e.g., sophisticated segmentation, personalized omnichannel journeys, innovative B2B acquisition models, new marketing technologies, etc.)
Cross-Functional Partnership: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional & Local Marketers & Senior Leaders
Strong project management skills with the ability to manage multiple projects and campaigns simultaneously across different regions.
Must Haves:
Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage
3+ years of experience in International Digital Marketing and/or Omnichannel Campaign Management
Analytical & Systems Thinking
Agile Project Management, Stakeholder Management & Communication Skills
Curiosity and commitment to continuous learning and improvement
Fluency in English (written and verbal)
Strong organizational and agile project management skills
Excellent communication skills in English
Nice to Have:
MedTech or Healthcare Experience
Digital Marketing Channel Experience in: Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, Social Media native Platforms (paid & organic)
Experience in the Integration of AI along the Campaign Process & Digital Marketing Activities
Interested? We look forward to receiving your application and exploring how your expertise can contribute to the team's success.