For our client based in the Lugano area and operating in the cosmetics field, we're looking for:
E-COMMERCE MARKETING SPECIALIST Responsible for elevating the brand presence across digital platforms and implementing effective online marketing strategies to boost conversions.
Utilize data analytics and market research to identify opportunities for website optimization and improved user engagement.
Plan and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising.
Manage and analyze marketing campaigns for online sales aligned with brand goals and growth opportunities, specifically Google Ads. Implement activities from the editorial calendar (newsletters, posts, campaigns, etc.).
Handle social media management.
Draft SEO-friendly content aligned with the company's vision and strategy.
Develop and implement digital and eCommerce marketing strategies to increase brand awareness and website traffic.
Manage and optimize the website on the Prestashop platform.
Enhance user experience, increase sales, maximize conversion rates, and improve site performance.
Implement advanced digital marketing tools, including AI and platform-native modules, to boost customer-oriented marketing activities.
Manage digital product portfolios and update data accordingly.
Analyze website performance metrics and user behavior to identify areas for improvement.
Apply conversion rate optimization techniques to enhance website performance and revenue.
Make informed recommendations and manage online marketing tactics, including SEO and SEM.
Collaborate with creative teams to develop engaging content such as product descriptions, imagery, and multimedia assets.
Use data analytics tools to track and measure campaign effectiveness and provide insights for ongoing improvement.
Requirements:
At least 5 years of experience in eCommerce marketing with a proven success record in increasing online sales.
Fluent in German and English, both spoken and written.
Bachelor's degree in marketing.
Expertise in Google Ads tools.
Comfortable using analytics to measure campaign effectiveness.
Knowledge of conversion rate optimization principles.
Ability to execute brand strategies to meet business objectives.
Proficiency in CRM software, Google Analytics, and other eCommerce tools for data analysis and decision-making.
Strong understanding of web design, architecture, and SEO principles to enhance website visibility and performance.
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