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Strategic marketing manager - personal care

Sempach
Marketing Manager
Inserat online seit: Veröffentlicht vor 23 Std.
Beschreibung

At Nouryon, our global team of Changemakers takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future.

We are looking for team members who bring ideas forward, champion others and work together to do better. Does that sound like you?

About the job:

The purpose of this role is to leverage our collective understanding of industry drivers, along with Nouryon’s capabilities, to develop a compelling vision for the future of Nouryon’s business in the Personal Care market. The Global Strategic Marketing Manager, while leading the overall strategic marketing of the segment, creates and executes the business strategy, co-owns the Personal Care innovation portfolio with R&D by driving projects through stage gate diligence, and supports M&A activities essential for the segment.

In your future role as a Global Strategic Marketing Manager, you will be responsible for:

Strategy & Marketing:

1. Developing and rolling out a compelling global business strategy and strategic marketing plan for the global Personal Care market
2. Translating global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable
3. Creating and supporting long-range planning
4. Conducting market research and competitive analysis
5. Developing go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success
6. Developing thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines
7. Tracking execution of strategic initiatives and key growth projects
8. Monitoring competitive, customer, and market developments and adjusting strategic initiatives accordingly in a timely manner
9. Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment
10. Acting as the marketing lead for strategic accounts to enable account-specific strategies and growth
11. Interacting and building relationships with participants across the value chain to understand issues, gain insights, and identify opportunities
12. Partnering and liaising with relevant industry consortiums
13. Attending trade shows and industry conferences and serving as a company representative for select interviews and presentations
14. Supporting trade shows, conferences, and digital marketing initiatives
15. Supporting the Global Marketing Director as needed for various initiatives and reviews

Innovation:

16. Developing and maintaining a robust innovation project portfolio, including working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization
17. Leading and supporting innovation projects by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio; coordinating product launches, campaigns, and technical communications
18. Conducting extensive voice-of-customer work and, in collaboration with R&D, defining customer needs, applications, and formulation opportunities, thereby creating new innovation projects
19. Developing and refining business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model; creating multi-generational product/application plans; advancing projects through stage-gate reviews while working cross-functionally across the organization
20. Developing value propositions for new and existing applications, products, and sub segments

Stakeholder Management, Governance & Miscellaneous:

21. Interfacing with regional marketing, product management, sales, and business leadership
22. Preparing presentations for leadership reviews, gate meetings, and strategy updates
23. Contributing to the continuous improvement of marketing processes and tools
24. Serving as an informal global ambassador of Nouryon’s values, behaviors, and company brand

We believe you bring:

25. Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or an engineering-related discipline (MBA desirable)
26. 10+ years of relevant strategic segment/marketing experience
27. 2+ years of experience in an internal strategy group or at a top-tier strategy consulting firm · Extensive knowledge and experience of the Personal Care market
28. Experience in sales (desirable)
29. Fluency in English (required); skills in other relevant languages are a plus
30. Experience in the chemicals industry
31. Comfort working across global cultures
32. Strong communication, interpersonal, and critical-thinking skills; strong listening, written, and verbal communication; influencing skills; entrepreneurship; results orientation; negotiation skills; proven problem-solving abilities; and strong business acumen
33. Project management capabilities and skills
34. Ability to work effectively in a global, matrixed organization
35. Willingness to travel up to ~30%

Good to know:

36. This is a permanent position on a full-time basis, reporting to the Global Marketing Director, Consumer and Life Sciences, and can be based in Radnor, PA or Bridgewater, NJ, or Rotkreuz, Switzerland

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