Head of Strategic Marketing
Location: Winterthur
Workload: 100%
Starting Date: or to be discussed
Responsabilities:
1. Ensures long-term growth by aligning market opportunities, priorities, and actions with business strategy, setting the overall sales playbook
2. Develops and leads the execution of a focused and aligned strategic marketing plan based on segmentations such as ship type, shipyard (group), regions, and ship owner/operator/charterer clusters
3. Conducts competitive benchmarking to match customer needs with WinGD products and services, while identifying gaps in WinGD’s offerings, such as technical or cost structure shortcomings
4. Defines a technical sales plan covering all markets and the complete product and service portfolio to achieve market share and revenue targets throughout the ship lifecycle
5. Provides strong leadership and fosters collaboration with diverse teams and stakeholders
6. Analyzes markets, competitors, PESTEL trends, and customer needs to guide positioning and strategy; monitors regulatory landscape and strategic alliances to identify opportunities and risks.
7. Defines target segments, value propositions, and go-to-market strategies; aligns with Service and Product Centre on sales playbooks and marketing materials; supports brand and promotions team with customer engagement strategies and campaigns.
8. Manages and allocates marketing budgets; tracks spending and optimizes strategies; defines target cost structure, pricing, and margin potential for value-based, dynamic pricing.
9. Defines, monitors, and reports on OKRs for strategic marketing; uses analytics and KPIs to assess and adjust strategies, and presents insights to management.
10. Promotes solutions and benchmarks to key customers, collects feedback, and conducts market research to inform product roadmaps and pricing; implements strategies to enhance customer experience.
11. Drives market and revenue growth, project demand, segment growth, and market share as key KPIs.
12. Fosters a collaborative team culture, drives process improvements, and leads by example to establish WinGD SUCCEED values.
Requirements:
13. Bachelor’s degree in marketing, Business Administration, or related field; MBA or relevant advanced degree is a plus
14. Experience in marine industry and vast technical skills, is an advantage
15. Minimum 5 years of experience in strategic marketing
16. Strong understanding of marketing analytics, digital marketing, and customer behaviour
17. Proficiency with marketing tools and software
18. Hands on Mentality and initiative
19. Great communication and negotiation skills
20. Serviceoriented, flexibel and resiliant
Our offer:
21. An opportunity to shape the sustainability and environmental impact of the shipping industry. WinGD is on the leading edge of the technology which is shaping the future of the shipping industry
22. A dynamic working environment, blending a long history of technology expertise with industry leading innovation across a global network
23. Award winning and extraordinary products
24. Multi-cultural and interdisciplinary teams offering diverse perspectives and collaborative thinking
25. Dynamic and interactive working conditions. WinGD offers a non-hierarchical, agile structure where input and ideas are welcome
26. In-house technology training and professional development opportunities
Application:
We only consider a complete application including updated CV, motivation letter, diplomas/certificates and letter of reference/testimonial