Inserat online seit: 14 September
Beschreibung
Brand Storyteller & Leader
This senior role is pivotal in shaping the brand's narrative within the luxury watch market. As a seasoned leader, you will be responsible for developing and executing communication strategies that elevate brand perception, engage discerning audiences, and drive business growth.
* Maintain a consistent and elevated brand identity across all channels through strategic marketing efforts.
* Craft compelling narratives showcasing the brand's heritage and craftsmanship to resonate with discerning audiences.
* Create 360 toolboxes and coordinate market inputs to ensure cohesive executions of marketing strategies.
* Develop a content strategy aligned with target audience interests and key messages to enhance brand reputation.
* Pilot the creation of high-quality, engaging content and assets for all marketing channels.
* Lead the development and execution of integrated global campaigns and activations to amplify brand presence.
* Ensure consistency across all marketing channels (media, e-commerce, CRM).
* Define the global PR and media strategy and provide guidelines to HQ and markets for effective communications.
* Define the social media and website communication strategy and supervise the editorial calendar to maintain a strong online presence.
* Manage a team of specialists responsible for press relations, influencers, media, social media, edition tools, and CRM to streamline marketing efforts.
* 7+ years of experience in a similar role within the luxury industry.
* Strong understanding of communication strategies, branding, social media, PR, and media investments.
* Demonstrated success in developing and executing large-scale communications projects.
* Strong leadership skills to manage and empower a team in an entrepreneurial environment.
* Creative mindset with strong interpersonal skills.
* Fluent in French and English.
