What will you do
The Senior Brand Manager is an important global role in the Johnson Controls brand function. The Manager will drive all brand strategy, governance and program deliverables for digital solutions and service offerings across Johnson Controls with focus on the brand architecture, brand performance improvement, competitive benchmarking and breakthrough strategies as well as global alignment and roll out planning.
How you will do it
1. Define the brand strategy and delivery of the JCI digital technology and service brands
2. Lead digital naming processes and stakeholder sign-off
3. Lead global roll out of brand strategy updates, transformations and integrations
4. Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
5. Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry
6. Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps
7. Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands
8. Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally
9. Strategize and deliver brand integration approaches for new acquisitions and joint ventures as well as for events and showcases
What we look for
Required
10. Experience in marketing digital technology and solutions
11. Specific experience in Brand Strategy development for technologies or services
12. Demonstrated track record in leading with collaboration and team work
13. Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities
14. Excellent communication and presentation skills, written and spoken English language skill is essential to this position
15. Strong writing, analytical, project management and organizational skills
16. Thrives in fast paced international environment and has a strong sense of urgency
17. Willing to work 3 days from the office
Preferred
18. B2B brand marketing
19. Industry relevant experience incl digital technologies
20. Brand strategy/execution
21. Strong sense of visual identity building blocks
22. Engaging communication and management skills
23. Managing internal communities and driving engagement a plus
24. Bachelor degree in Marketing, Business Administration, or Communications.
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