Job Title
E-COMMERCE PERFORMANCE ANALYTICS SPECIALIST 100%
In order to reinforce the E-commerce team in our HQ in Biel/Bienne, we are currently looking for an
Job Description
Key Responsibilities
* Own the end-to-end analysis and reporting of eCommerce performance across all regions
* Design and maintain comprehensive dashboards and reports for global stakeholders, including senior leadership
* Identify trends, insights, and growth opportunities through deep-dive analysis of traffic, conversion, sales, and customer behavior data
KPI Standardization & Governance
* Aggregate and standardize eCommerce KPIs and performance metrics across markets
* Ensure consistency in definitions, methodologies, and reporting practices aligned with global business objectives
Cross-Functional Collaboration
* Work closely with global eCommerce, marketing, product, IT, and operations teams to align analytics insights with business strategies
* Act as a key liaison between internal teams and external analytics or marketing agencies
Technical Implementation & GTM Management
* Oversee the implementation and maintenance of tracking solutions (e.g., Google Tag Manager, GA4, Adobe Analytics)
* Coordinate with external agencies and internal developers to ensure accurate data collection and tagging
Strategic Insights & Optimization
* Translate complex data into actionable insights to support decision-making and strategic planning
* Recommend and track A/B tests, personalization strategies, and UX improvements based on performance data
Profile
* 3–5+ years of experience in eCommerce analytics, digital performance reporting, or a similar role
* Strong proficiency in analytics tools (e.g., Google Analytics, Salesforce Analytics), data visualization platforms (e.g., Power BI) and Excel
* Experience with GTM, data layers, and web tagging best practices
* Familiarity with SQL, Python is a plus
* Excellent communication skills with the ability to present complex data to non-technical stakeholders
* Strong organizational and project management skills with attention to detail
Professional Requirements
The ideal candidate will have a strong background in data analytics, reporting tools, and cross-functional collaboration, with a passion for driving data-informed decisions in a fast-paced digital environment.
Languages
In addition, you are fluent in English, additional language such as German and/or French is optional.
Job Location
Rue Nicolas-G-Hayek / Nicolas-G-Hayek-Strasse, 2502 Biel/Bienne, Switzerland (Bern)
Company Address
Swatch Ltd Nicolas G. Hayek Strasse 1 CH-2502 Biel Switzerland
#J-18808-Ljbffr