For a multinational company based in Geneva, we are offering a position as:
Digital Global Media Manager
For a 6-month contract, with the possibility of extension and with a 100% workload.
Digital Global Media Manager H/FDESCRIPTION DE LA MISSION
Digital Media Strategy and Operations
* Develop data-backed strategies offering a clear point of view (POV) and strong rationale.
* Address global and portfolio challenges beyond individual campaigns.
* Ensure alignment with brand marketing objectives, audience insights, and sales goals.
* Support media planning processes by integrating brand inputs, media channel roles, and measurement frameworks.
* Manage day-to-day collaboration with the global media agency to ensure campaigns align with business needs and deliver measurable results.
Asset and Investment Management
* Promote a culture of digital-first thinking and innovation across teams from a digital media perspective.
* Manage global investments through Joint Business Plans involving partners and regions.
* Ensure programs consistently add value and deliver results.
* Develop best practices and guidelines; ensure adherence across global teams and agency partners.
Consultancy and Collaboration
* Provide insights and input for both HQ and market-led campaigns.
* Prepare analytics and reporting dashboards for sharing across markets and the organization.
* Lead paid media content briefs in partnership with the social team.
* Collaborate with the e-commerce team on traffic generation, conversions, and journey optimization.
* Work with internal HQ teams to build cohesive, cross-platform campaign strategies.
Performance Oriented
* Maintain a strong focus on performance management to support in-market digital media activation.
* Partner closely with cross-functional teams (, SI and D&A) to design media strategies, identify testing opportunities, and uncover critical insights.
* Monitor campaigns in real-time, recommend continuous improvements, and analyze impact and effectiveness.
* Serve as the Global Data Steward for relevant media and leads data entities.
Stakeholder & Agency Management
* Embed and refine clear ways of working across multiple teams, establishing and proactively improving delivery best practices and agile methodologies.
* Take accountability for managing execution risks by ensuring they are understood, prioritized, and mitigated.
* Identify and manage dependencies across teams and disciplines, ensuring clear stakeholder communications.
* Foster strong, collaborative working relationships across the organization at both global and local levels.
PROFIL ATTENDU
* University degree or equivalent training in marketing, digital, or social media.
* Minimum of 7 years' experience in media strategy, digital marketing, or strategic marketing, ideally within a consumer-oriented industry.
* Strong understanding of media trends, tools, and measurement approaches, including full campaign management and budgeting principles.
* Experience managing large budgets and multi-channel investments, and collaborating effectively with cross-functional teams and stakeholders.
* Skilled in analyzing campaign performance, interpreting data, and developing optimization strategies.
* Good knowledge of emerging digital technologies and their impact on consumer goods, with experience leading digital initiatives and external partnerships.
* Proficient in digital data analysis, automation, and data-driven decision-making, with a strong focus on performance metrics and KPIs.
* Excellent command of English (mandatory); French is an asset.
* Excellent written and verbal communication skills, with strong understanding of marketing technologies and tools.
* Proven ability to manage stakeholders, collaborate across business units, and communicate effectively between departments.
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