Reporting to the Digital Media Marketing Director, this role will play a key part in scaling our Search and AI Optimization (AEO) strategy across Skechers' European markets — ensuring that our product data, content, and on-site experience remain the definitive source of truth for both customers and AI search engines.
The SEO Coordinator will support the regional SEO roadmap through ongoing reporting, optimization, and stakeholder alignment, working closely with cross-functional teams including Online Merchandising, Web Content, Paid Media, Analytics and Global SEO.
KEY RESPONSABILITIES
Performance Monitoring & Reporting
* Build and maintain regular SEO and AEO reports to monitor visibility, keyword performance, AI citations, and share of voice.
* Consolidate data from multiple sources (GA, GSC, Botify, Ahrefs, etc.) into actionable insights and recommendations.
Product Catalog Optimization
* Collaborate with the Online Merchandising team to review and enrich product information, titles, and metadata to improve discoverability and alignment with customer search intent.
* Ensure all new PDPs are compliant with SEO/AEO best practices before publishing.
Content Optimization
* Partner with the Web Content team to optimize landing pages, blog content, and campaigns for search visibility and AI relevance.
* Support implementation of internal linking and keyword optimization strategies.
Agency & Technical Coordination
* Serve as day-to-day contact for the SEO agency, ensuring alignment on on-page optimization tasks, technical improvements, and schema deployments.
* Support the implementation of SEO test & learn initiatives.
Global & Regional Alignment
* Act as the liaison between the EU and Global SEO teams, ensuring consistency with the brand's global SEO and AEO strategy.
* Share local insights, best practices, and performance updates to inform global decision-making.
JOB REQUIREMENTS
* 2 years of experience in SEO, ideally within e-commerce or retail.
* Strong understanding of on-page optimization, technical SEO, and schema fundamentals.
* Experience with SEO and analytics tools (Google Search Console, Google Analytics, Ahrefs, Screaming Frog, etc.)
* Basic understanding of product feed management and structured data.
* Excellent project management and communication skills; ability to collaborate with multiple teams and stakeholders.
* Fluent in English (written and spoken); additional European languages are a plus.
* Strong interpersonal and cross-cultural communication skills.
* Analytic thinking with a growth mindset.
* Proactive attitude and strong collaborative spirit.
EDUCATION AND EXPERIENCE
* Bachelor's degree in Marketing, Digital Media, Communications, or related field.
* Master's degree is a plus.
* Previous experience working in the fashion, footwear, lifestyle, or consumer goods industry strongly preferred.
* Experience working in a regional or global role within a matrix organization is an advantage.
About Skechers
Skechers, a global Fortune 500 brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent over 30 years helping people of all ages look and feel good..
Be You - Feel Welcome
Skechers recognises the importance and power of diversity within our business. We ensure that our people processes are fair, transparent and promote equality of opportunity for all employees and job applicants.
Reasonable accommodations may be made to enable individuals with disabilities or health conditions, who are otherwise qualified for the job position, to perform the essential functions as detailed above.