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Are you a team player passionate about marketing and eager to deepen your knowledge of the public sector environment? Join our dynamic team in Bern, where you will work on strategic challenges, ensure hands-on execution, and apply your skills in account-based marketing, demand generation, and content marketing. With your experience in event management, public relations, and digital marketing, you will help us improve our product and service messaging and create highly effective campaigns to support Adnovum’s growth and revenue in the public sector. Your responsibilities will include:
* Facilitating collaboration between our public sector team in Bern and the in-house marketing unit
* Working closely with public sector experts to develop and execute go-to-market strategies targeting Swiss public sector audiences (federal, cantonal, and public organizations)
* Positioning our solutions effectively and differentiating our offerings through marketing collateral and sales tools
* Launching campaigns to increase pipeline and brand awareness among public sector decision-makers, focusing on digital channels
* Creating content such as fact sheets, landing pages, videos, e-books, studies, blogs, and success stories, in collaboration with team experts
* Organizing events, workshops, and webinars for internal and external audiences in the public sector
* Conducting market, client, and competitive research to identify opportunities and challenges in the public sector market
What we're looking for
* Bachelor’s degree or equivalent experience in a relevant field
* 8+ years of marketing experience targeting enterprise and/or public sector clients (B2B and B2G), preferably within Switzerland; experience in service provision, product management, or product marketing is a plus
* Strong knowledge of the Swiss public sector, with public relations experience being advantageous
* Proficiency with analytics tools and CRM systems (preferably HubSpot), with experience handling sensitive client data responsibly
* Excellent organizational skills, analytical mindset, and ability to manage multiple projects under tight deadlines
* Proactive, independent work style, contributing to marketing activities in the public sector
* Strong communication skills in German and English; French skills are a plus
Sharp minds, good vibes
We are the sharp-minded IT experts tackling complex software and security challenges. With over 700 employees across Zurich (HQ), Bern, Lausanne, Budapest, Lisbon, Singapore, and Ho Chi Minh City, we make our clients' digital businesses thrive.
We foster a culture of sharing, growth, and success. Our unique Adnovum spirit emphasizes helping each other, openness, trust, and a friendly atmosphere. We enjoy sharing laughs, coffee, and drinks together!
Our engineering culture is solution-oriented with flat hierarchies, encouraging you to contribute ideas and opinions. We support flexible working arrangements, including part-time and hybrid models. Continuous education and development are important to us, and we actively promote individual training opportunities.
For data privacy reasons, applications must be submitted via our online portal. We cannot process email applications. Thank you for understanding.
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