Role Overview
The Digital Content Coordinator will play a pivotal role in planning, coordinating, and executing digital content across the e-commerce platform. This includes ensuring alignment with seasonal campaigns and brand guidelines.
The ideal candidate will collaborate with cross-functional teams and external agencies to deliver engaging and effective digital experiences.
-----------------------------------
Key Responsibilities
* Identify key seasonal projects and develop activation plans.
* Coordinate with internal teams and external partners to ensure timely execution. Brief copywriting and merchandising teams for asset and product selection.
* Plan and execute content hierarchy for ad hoc activities (e.g., landing pages, PLP banners, content cards, PDP enrichment) and upload contents on Shopify.
* Liaise with external agencies for homepage and landing page execution.
* Provide homepage structure guidelines and first drafts for landing pages.
* Oversee development with front-end teams and support testing for new projects and promotional activations.
* Analyze industry best practices and provide insights to improve digital strategies.
* Support reporting activities to track performance and identify opportunities.
-----------------------------------
Requirements and Skills
* Strong ability to work in a team environment.
* Excellent organizational skills with the capacity to manage workload with seasonal milestones and tight deadlines.
* Understanding of UX and digital analytics principles.
* Expertise in digital content creation and management.
* Keenness for e-commerce environment and digital content.
-----------------------------------
Company Benefits
* A supportive feedback-based culture where respect and integrity guide our actions.
* An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities thrive together.
* Opportunity to be part of an iconic lifestyle brand in a multi-brand organization.
* On-site gym offering health and wellbeing initiatives.
* Discount card with 50% off all VF brands.
* Break-out areas offering complimentary hot drinks.
-----------------------------------
Diversity and Inclusion
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Seniority level: Associate. Employment type: Full-time. Job function: Marketing. Industries: Marketing Services, Retail Apparel and Fashion, and Advertising Services.