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I joined as a server on the catering staff. Thanks to Hyatt's training and support, I now oversee a brilliant team that helps brings events to life.
Senior Manager, Global Brand Strategy & Marketing US - IL - Chicago
Marketing
Professional Staff/Corporate
Full-time
Yearly US Dollar (USD) pay basis
Summary The Opportunity
Hyatt Hotels Corporation seeks an experienced and strategic Senior Manager, Global Brand Strategy & Marketing, to join our Global Brand Strategy team supporting the Classics Portfolio. In this role, you will collaborate closely with global brand leadership, cross-functional partners, and hotel teams to help shape, evolve, and bring our brands to life across the guest journey.
This position sits at the intersection of brand strategy and brand marketing—playing a critical role in defining brand positioning, guiding how brands come to life through guest experience, and driving impactful marketing that builds awareness, strengthens loyalty, and delivers commercial results.
You will be part of a highly collaborative, insights-led team focused on elevating brand clarity, consistency, and execution across a global portfolio. This role offers the opportunity to influence how our brands are defined, experienced, and activated around the world.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.
As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care for Our People
What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.
We’re proud to offer exceptional corporate benefits which include:
Annual allotment of free hotel stays at Hyatt hotels globally
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.
The Role
Responsibilities include, but are not limited to:
Brand Strategy & Experience
· Support the development and evolution of brand positioning, value propositions, and brand frameworks across the Classics portfolio
· Translate brand strategy into clear, actionable guidance that informs the guest experience, programming, and on-property execution
· Partner cross-functionally to ensure brand consistency across key touchpoints, including the guest journey, design direction, and brand standards
· Contribute to the development of brand tools, frameworks, and resources that enable hotels to deliver on the brand promise
· Leverage insights, competitive analysis, and performance data to inform brand strategy and identify opportunities for growth and differentiation
· Support the execution of key brand priorities, ensuring alignment across strategy, experience, and marketing initiatives
Brand Marketing
· Lead and support the development of integrated marketing strategies that drive brand awareness, preference, and commercial impact
· Collaborate with internal and external partners to bring brand campaigns, content, and storytelling to life across channels
· Guide the development of brand messaging and content that reflects each brand’s positioning and resonates with target audiences
· Partner closely with World of Hyatt and broader commercial teams to ensure Classics brands are strategically represented across loyalty marketing, promotions, and member communications—maximizing visibility, driving engagement, and strengthening each brand’s role within the broader Hyatt ecosystem
· Partner with digital, social, and content teams to ensure cohesive and compelling brand expression across all platforms
· Support campaign planning, execution, and performance tracking, using insights to optimize future marketing efforts
· Contribute to the development of brand marketing toolkits and guidance for hotel teams to enable strong, on-brand local execution
Cross-Functional Leadership & Ways of Working
Collaborate closely with teams across Brand Experience, Commercial, Digital, Operations, and Development
Manage and prioritize multiple projects, ensuring alignment with brand priorities and timelines
Contribute to a high-performing, collaborative team culture grounded in insights, creativity, and strategic thinking
Qualifications Experience Required:
· 6+ years of experience in brand strategy, brand management, marketing, or related fields
· Experience developing and evolving brand positioning and translating strategy into execution
· Strong background in brand marketing, including campaign development, content, and storytelling
· Demonstrated ability to work cross-functionally and influence stakeholders across a matrixed organization
· Experience leveraging data and insights to inform strategy and decision-making
Experience Preferred:
· Experience in hospitality, travel, lifestyle, or luxury brands
· Bachelor’s degree in Marketing, Business, Hospitality, or a related field
· Experience supporting brand experience, guest journey, or on-property execution initiatives
· Experience working on global brands or multi-brand portfolios
· Experience leveraging AI tools (e.g., ChatGPT, Copilot, Gemini) to enhance productivity, streamline workflows, and support content development
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
Thesalaryrangeforthispositionis$100,000 -135,000.Thispositionisalsoeligibletoearnanannualbonus.
Thefinalpayrate/salaryofferedtothesuccessfulcandidatewilldependonexperience,skilllevelandotherqualificationsfortherole,aswellasthelocationoftheperformanceofwork.Payforthesuccessfulcandidatewillmeetlocalrequirements,includingthelocalminimumwagerate.
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