Overview
We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Responsibilities
This full-time position focuses on strategic B2B marketing management across a broad portfolio including servers, desktops, hardware-related software, and solutions. The role partners closely with Sales and senior stakeholders to steer marketing activities based on data, ROI, and business impact rather than tactical execution alone. The position operates in an international environment with close collaboration across functions and markets. Hybrid working is supported, with office locations in Essen or Zurich.
* Lead marketing initiatives in alignment with overall business and portfolio strategy
* Act as a strategic sparring partner to Sales, validating assumptions, business cases, and ROI
* Manage and optimize a cross-portfolio marketing mix covering hardware, software, and services
* Analyze retail and e-tail performance using sell-out data, promotions, and ROI metrics
* Evaluate marketing activities for public sector and enterprise segments based on lead value and conversion
* Own marketing budget planning, forecasting, reporting, and quarterly financial processes
* Define and steer events and trade fairs with a strong focus on messaging, leads, and business value
* Represent the company brand with professionalism and strategic consistency in the market
Position Requirements
* Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
* Proven experience in B2B marketing, preferably within hardware, technology, or complex solution portfolios
* Strong analytical skills with advanced proficiency in Excel and data-driven decision-making
* Experience evaluating AI-related initiatives based on use case, ROI, and scalability
* Fluency in English is mandatory; German proficiency is required for this role
* Confident communication and presentation skills with senior internal and external stakeholders
* Structured, reliable working style with high ownership and accountability
* Ability to challenge assumptions constructively and remain composed in complex environments
Application Instructions
Please submit a tailored application including a concise CV and a focused cover letter demonstrating relevant experience and measurable impact. Generic or one-size-fits-all applications are discouraged. Applications should be clear, precise, and written for a human audience rather than automated screening.
What Lenovo Can Offer To You
* Employee Share Purchase Plan
* Employee Assistance Program, e.g., for health, legal financial consultancy
* Pension Plan above legal requirements
* Meal Allowance
* Sport Allowance
* Social Security: accident sick leave insurance costs covered by Lenovo, up to 100% OTE payment for 1 year
* Public transport support
* Mobile phone Swisscom flat rate incl. max 4 data cards
* Internal E-learning Development Platform Available for Employees
* Specialized Development Trainings (based on nomination process)
* Employees Groups (LGBT+, WIL, etc.)
* Opportunity to Join/Create Employees Groups (inclusivity, well-being, sports, volunteering, charity, etc.)
Do you want to know what our culture is like? CHECK OUT this video:
https://www.youtube.com/watch?v=hU5Rr3gLEXA
YouTube Video
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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