This role offers an exciting opportunity to take full ownership of product marketing strategy for a high-impact B2C digital product. You will operate at the intersection of product, growth, and analytics, shaping how users discover, engage with, and monetize the platform. Working within a highly distributed and international environment, you’ll collaborate with cross-functional teams to drive measurable business outcomes. The position requires both strategic thinking and hands‑on execution, with a strong focus on experimentation and data‑driven decisions. You’ll play a key role in optimizing the entire user journey, from acquisition to retention, while continuously uncovering new growth opportunities. This is an ideal role for a marketing leader who thrives in fast‑paced, performance‑driven environments and enjoys building scalable growth engines.
Accountabilities
Define and own the end‑to‑end product marketing strategy, including segmentation, positioning, messaging, and go‑to‑market planning
Lead and align cross‑functional teams across user acquisition, CRM, creative, analytics, and product to execute growth initiatives
Optimize the full customer journey, from acquisition and onboarding to activation, retention, and monetization with a focus on lifetime value
Conduct market and competitive research to identify opportunities, generate insights, and develop actionable growth hypotheses
Design, execute, and analyze experiments (A/B testing, CRO) to continuously improve performance across the funnel
Track, measure, and report on key business metrics such as revenue, conversion rates, and engagement indicators
Requirements
5–7+ years of experience in senior product marketing, growth, or marketing leadership roles within B2C digital products
Proven ability to drive measurable impact on key business metrics including revenue, conversion, retention, and LTV
Strong expertise in segmentation, positioning, and messaging frameworks
Solid understanding of performance marketing channels such as Google, Meta, and TikTok, along with funnel optimization techniques
Experience with experimentation methodologies including A/B testing and conversion rate optimization
Demonstrated leadership skills with the ability to manage stakeholders and collaborate effectively in cross‑functional, matrixed environments
Analytical mindset with a strong focus on data‑driven decision‑making
Benefits
Fully remote, full‑time position with flexibility to work from anywhere
28 days of paid vacation per year
7 additional wellness days for personal needs and recovery
Employee referral bonuses of up to $5,000
50% reimbursement for professional development, including courses and international conferences
Corporate discounts on English language learning programs
Health‑related financial support up to $1,000 per year for insurance or medical expenses
Workspace support, including equipment or reimbursement up to $1,000 every 3 years for home or co‑working setup
Internal recognition and rewards system with redeemable bonuses for merchandise, wellness, and team activities
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