Ph3Who We Are /h3 pExtraordinary places, passionate people, and shared learning experiences: this is Aethos. We believe that travelling and hospitality should leave a lasting positive impact on the mind, body, and soul. That's the reason why we choose our locations very carefully and work together with people who want to be part of a community instead of just “having a job”. Everyone who works at Aethos can make a personal impact on the community and company - great ideas can come from anywhere. /p pWe are a young and dynamic hospitality company that understands the value of time with friends and loved ones. We make a conscious choice towards sustainability and well‑being, and the luxury of time and space. We stand for freedom from the stresses and anxieties of modern life. We want to be the first choice for anyone who seeks respite and refuge from the boring, the stressful, and the unsustainable. That‘s why we define hospitality differently: while all of our decisions should be made with the community and needs of our guests in mind, we always thrive to create a community that we want to be part of and that improves the world around us. We invite you to be part of our story. /p h3Role Overview /h3 pWe are looking for a Head of Social Media Influencer Marketing (Maternity Cover) to oversee social media performance, governance, and influencer marketing across the Aethos portfolio. /p pThis role acts as the guardian of Aethos’ social media presence, ensuring all hotel, club, and outlet accounts remain active, aligned with brand standards, and consistent in quality and execution. /p pWhile local teams remain responsible for managing their respective accounts, this role oversees all social media activity across the portfolio, providing strategic direction, quality control, performance monitoring, and approval where required. /p pThe role also owns the day-to-day management of Aethos’ brand channels, including Instagram and LinkedIn, working closely with the Brand Team to curate content, grow audiences, and engage with the community. /p pIn parallel, this position leads influencer marketing across the group, defining partnership strategy and approving all influencer collaborations. /p h3Reporting Structure /h3 pReports to: Group Director of Brand Marketing /p pDirect Reports: NA /p pKey collaborators: Brand Marketing Team, Local Marketing Teams, General Managers, PR Agencies, Membership Team, Commercial Revenue Team, External Agencies and Influencer Partners /p h3Brand Social Media Management /h3 ul liOwn the day-to-day management of Aethos’ brand social media channels, including Instagram and LinkedIn. /li liWork closely with the Brand Team to curate and publish content aligned with brand priorities and campaigns. /li liManage community engagement across brand channels, responding to comments, messages, and audience interactions. /li liDrive follower growth, engagement, reach, and audience development across brand-owned channels. /li liMaintain content calendars and publishing schedules for brand accounts. /li /ul h3Social Media Governance Portfolio Oversight /h3 ul liOversee social media activity across all Aethos hotels, clubs, and FB outlets. /li liEnsure local teams maintain active and consistent publishing schedules. /li liMonitor content quality, brand alignment, visual standards, and messaging across the portfolio. /li liReview, approve, or request revisions to content where required. /li liAct as the final quality gate for social media activity across the group. /li liDevelop and maintain social media frameworks, guidelines, and best practices for local teams. /li liProvide ongoing coaching and support to local marketing teams. /li /ul h3Influencer Marketing /h3 ul liOwn influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities. /li liImplement, maintain, and continuously refine influencer marketing frameworks, processes, and standards across the group. /li liReview and approve all influencer partnerships, creator stays, and collaborations across Aethos properties and outlets. /li liSupport local teams in identifying relevant creators and partnership opportunities, ensuring consistency in approach and quality. /li liLead influencer outreach and partnership management for brand-led activations, corporate initiatives, and destinations where local marketing support is not yet in place, including new openings. /li liMonitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations. /li liTrack emerging creators, platform trends, and industry best practices to continuously strengthen Aethos’ influencer marketing approach. /li /ul h3Performance Reporting /h3 ul liOwn performance reporting for Aethos’ brand social media channels. /li liReview and evaluate performance across destination and outlet accounts through regular reporting from local teams. /li liHold local teams accountable to agreed social media objectives, publishing standards, and performance expectations. /liliProvide strategic recommendations and challenge underperformance where required. /li liTrack platform developments, emerging trends, and competitive activity to continuously evolve Aethos’ social media approach. /li /ul h3Requirements /h3 ul li4-6+ years of experience in social media marketing, digital marketing, or content marketing. /li liProven experience managing brand social media channels. /li liStrong understanding of Instagram, LinkedIn, and emerging social platforms. /li liExperience overseeing multi‑brand or multi‑location social media ecosystems is highly desirable. /li liExperience managing influencer partnerships and creator collaborations. /li liExcellent English copywriting skills, with the ability to write engaging social content and adapt tone of voice across channels. /li liStrong community management and audience engagement skills. /li liStrong organisational and stakeholder management abilities. /li liExperience analysing social media performance and translating insights into actionable recommendations. /li liAbility to balance strategic thinking with hands‑on execution in a fast‑paced environment. /li liExperience within hospitality, lifestyle, travel, or luxury brands is considered a plus. /li /ul pWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. /p /p #J-18808-Ljbffr