Intro
Imagine this: someone grabs a Coke from the supermarket, another picks up their favorite iced tea at a corner shop, someone else buys a sports drink at the gym. These moments happen billions of times every day. Yet not a single one of those brands actually knows who sold that product or who bought it. Hundreds of SaaS platforms promise CRM and loyalty but none of them work for CPG brand in 3rd party retail. None could connect brands to the real humans behind the purchase moment.
Only WeCheer does.
Because while the entire SaaS world was building retailers and D2C, we cracked the one thing no global giant could solve: identifying the seller and the buyer in the physical world, at the exact moment it happens. That breakthrough changed everything. Today, 12 of the world's largest brands in 17+ countries use WeCheer to finally understand the real people moving their products. From the mom-and-pop shop owner in Manila, to the cashier in Mexico City, to the consumer in London grabbing their favorite drink. And now, we're scaling this power to every brand on earth, from the smallest challenger to the biggest multinational, giving them a new ability: to compete fairly, to win customers, and to thrive in a retail landscape they could never see before.
What you build here will ripple through millions of human interactions every single day. Every waiter, every store owner, every consumer experience becomes better, more rewarding, more connected. This is technology that rewires global trade. The first real shift since e-commerce. We're not just building a CRM. We're reshaping how the world's products move, how small brands fight giants, and how billions of people engage with what they love.
If you want to work on something truly meaningful, something with the scale and ambition of a unicorn, built from real-world impact rather than hype, then you're in the right place. This is your chance to build the next category-defining platform in global commerce.
Overview
Wecheer is entering its next growth phase, and we're looking for a founding CTO to build and scale with us. This isn't a job description. It's an invitation to build the technology backbone of a company that's rewriting how global CPG brands directly connect with customers and consumers on their indirect sales route to market.
Why This Matters
Wecheer started as a managed SaaS platform helping top-tier FMCG brands connect with their consumers at any point of sale. Now, with strong enterprise traction and new funding ahead, we're transitioning to a (hybrid enterprise +) self-serve SaaS model. We need a technology leader who can bridge hands-on engineering with visionary system design, someone who can build fast, ship value, and lead a team toward product-market excellence.
Your Mission
* Evolve Wecheer into a true enterprise SaaS platform, faster to deploy, easier to scale, and ready for global clients.
* Architect for scalability, modularity, and compliance, building a long term growth
* Embed AI into both the product and the way we build, accelerating quality and delivery.
* Shape and mentor a high-performance engineering culture grounded in speed, ownership, and craft.
* Work side by side with the founders as a peer and long-term owner.
You Might Be Right For This If
You've built or scaled SaaS products end-to-end, ideally on AWS/.NET or a similar modern stack.
You've helped take a product from ~$2M to $20M ARR - you understand what real scale feels like.
You've led teams through both creation and growth, from first lines of code to a product used at scale.
You see technology as leverage, not complexity. You're energized by the realities of a startup, the pace, the pivots, and the shared responsibility that comes with real ownership.
You care about product quality, velocity, and people equally.
The Realities
You'll inherit a product that works but needs to scale, some parts solid, others ready for serious rethinking. Expect to refactor, rebuild, and make tough trade-offs fast. You'll code, design, recruit, and decide, all in the same week.
If you're seeking stability, this isn't it. If you want the thrill of impact, this is where it happens.
Our Tech Stack
Your experience with our tools is a plus.
* AWS (API Gateway, Lambda/ECS, S3, CloudWatch, Aurora/RDS)
* .NET / C# for backend APIs
* Angular for frontend
* TeamCity for CI/CD
* Bitbucket + Atlassian suite (Jira, Confluence)
* Third-party integrations we rely on (Segment, Vonage, analytics/communication tools)
* Modern SaaS fundamentals: multi-tenant architecture, security, observability, scalability
The Offer
- Founding-level equity and leadership role.
- High trust, high autonomy, full transparency.
- Switzerland presence preferred, hybrid flexibility or being open to relocation
- Start early 2026