This role focuses on driving the digital marketing strategy for a UK-based timber supplier serving merchants and construction companies. The successful candidate will be responsible for managing and optimizing SEO and PPC campaigns to increase online visibility, generate qualified leads, and support ongoing business growth. The position is fully remote and ideal for a senior‑level freelancer with a proven track record in B2B digital marketing within the UK market.
Deliverables
Develop, implement, and manage SEO strategies tailored to the UK timber and construction sector
Plan, execute, and optimize PPC campaigns across Google Ads and other relevant platforms
Conduct keyword research, competitor analysis, and on-page/off-page SEO improvements
Monitor, analyze, and report on campaign performance, providing actionable insights
Collaborate with internal stakeholders to align digital marketing efforts with business objectives
Recommend and implement improvements to website content and structure for enhanced search rankings
Stay updated on industry trends, algorithm changes, and best practices in digital marketing
Requirements
Extensive experience in SEO and PPC management for UK-based B2B companies
Strong understanding of Google Ads, Google Analytics, and other digital marketing tools
Demonstrated ability to drive measurable results in lead generation and online visibility
Excellent analytical, communication, and reporting skills
Ability to work independently and manage multiple projects remotely
Familiarity with the timber, construction, or related industries is highly desirable
Proficiency in English and strong attention to detail
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