This role focuses on driving the growth and visibility of an innovative SaaS platform designed for pet owners to manage their pets' documents and vaccination records. The ideal candidate will leverage digital marketing strategies to expand the platform’s reach, attract new users, and build a strong online presence within the pet care community. You will play a key role in shaping the marketing approach and ensuring the product resonates with pet parents seeking efficient solutions.
Deliverables
Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search.
Create engaging content tailored to pet owners, highlighting the benefits and features of the SaaS product.
Manage and optimize paid advertising campaigns to maximize user acquisition and ROI.
Analyze campaign performance and user engagement metrics, providing actionable insights for continuous improvement.
Collaborate with product and design teams to ensure marketing materials align with brand messaging.
Identify and engage with relevant online communities, influencers, and partners to boost brand awareness.
Requirements
Proven experience in digital marketing, preferably within SaaS or pet care sectors.
Strong understanding of social media platforms, content marketing, and paid advertising.
Proficiency with analytics tools such as Google Analytics, Facebook Ads Manager, or similar.
Excellent written and verbal communication skills, with the ability to craft compelling messages for pet owners.
Creative mindset with a data-driven approach to campaign optimization.
Ability to work independently, manage multiple projects, and meet deadlines.
Familiarity with SEO best practices and email marketing platforms is a plus.
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